Director, Audience Strategy & Analytics

About the Role

Key Responsibilities

• Lead CDP engagements by providing expertise in the strategy, design, development and delivery of marketing omni-channel use cases and customer journeys.
• Develop and execute roadmap for a CDP platform, ensuring alignment with business objectives, integration with organization’s Martech ecosystem, and deliver measurables results that drive incremental benefits.
• Build frameworks required to define use cases based on a detailed understanding of clients’ needs and goals.
• Conduct audience analyses using data attributes and business knowledge, developing audiences based on testing and targeting strategies.
• Provide CDP in-platform expertise, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement.
• Guide use case development to improve business KPIs based on client goals, CDP functionality, data availability, and organizational readiness.
• Manage transformation through journey mapping, insight development, development of transformational roadmaps, and value quantification.
• Guide activation and orchestration of audiences across partners such as Google, Facebook, ESPs, DSPs, and app platforms.
• Have a deep understanding of the nuances in marketing to customers across different verticals and environments.
• Develop measurement frameworks, learning agendas and approach to demonstrate value realization and impact.
• Be a subject matter expert, translating technology into organizational goals and measurable results.
• Build and present data and technology use case recommendations and performance reports to clients.
• Collaborate with leadership, partners and partner agencies to turn ideas into actionable plans.
• Lead client meetings and discussions, define project goals and engagement approach, lead discovery sessions, workshops, and deliverable reviews, and manage daily delivery efforts.
• Demonstrate strong analytical, project management, storytelling, and communication skills.
• Partner with project managers to develop detailed project plans, ensuring the timeliness, quality of deliverables, and alignment with client expectations.
• Stay current with trends in the Adtech/Martech Ecosystems and provide thought leadership, driving innovation to meet client needs.
• Report to VP, Analytics.

Requirements

• 9+ years of experience in marketing technology strategy, preferably within digital agencies, consulting, martech, or adtech organizations.
• Experience in the B2B and B2C environments, with a deep understanding of omnichannel marketing strategies.
• Skilled in executing marketing campaigns across multiple channels, including search, display, email, site, and mobile.
• Knowledge of customer journey mapping, segmentation and personalization.
• Familiarity with CDPs/DMPs is preferred.
• Proven experience leading cross-functional teams in a fast-paced environment.
• Proven problem-solving and consulting skills, with a proactive approach to taking initiatives.
• In-depth knowledge of the end-to-end consulting process, from strategy design to execution.
• Capable of summarizing important findings and insights and providing actionable recommendations.
• Excellent written and oral presentation skills.
• Strong client management skills, including managing expectations, delivery, and providing thought leadership.
• Strong writing, presentation, and client-facing communication skills, with experience translating data analysis into actionable marketing recommendations and presentations; proficiency in PowerPoint is essential.
• Attention to detail and the ability to iteratively incorporate feedback from both internal and external sources.

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave