Director, Brand Marketing - Diet Coke

About the Role

Key Responsibilities

• Lead development of the brand strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
• Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.
• Manage an established brand and/or a portfolio of established brands to deliver the company's category volume, share and profit objectives; closely monitor changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via innovation, new product-concepts, or brand/flavor/package extensions on existing brands.
• Help develop short and mid-term (1-3 years) innovation strategy and annual plans for brand and/or portfolio of brands within the North America Operating Unit (NAOU).
• Develop comprehensive understanding of the brand's consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors.
• Identify proactive opportunities (volume, profit, connections, assets), conduct competitive benchmarking and insight-based strategy development on existing portfolio.
• Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
• Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace, developing integrated marketing plans and execution strategies.
• Lead cross-functional teams on work assignments, provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Lead / support P&L management for brand net revenue, gross profit, and direct marketing expense to deliver NAOU brand growth and financial targets.
• Participate in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcomes and speed.
• Coach and develop members of the Marketing Team; participate in the selection process for Marketing associates.

Requirements

• Bachelor's degree in Business/Marketing/Communications or related field; Master's degree preferred.
• 5 or more years of experience in marketing.
• 2 or more years of experience in a brand management role with the ability to steward brand initiatives to deliver business and brand objectives.
• 2 or more years managing a team (direct or indirect reports) with a proven ability to deliver results through others.
• Functional skills including strategic leadership, insights to action, business acumen, analytics, and experience creating consumer-driven marketing plans.
• Skills in leadership, media planning, creative process, marketing goals, consumer segmentation, digital media strategy, quantitative research, competitor analysis, SWOT analysis, brand positioning, social media strategies, brand architecture, channel management, and team management.
• Must be authorized to work in the United States on a full-time basis without sponsorship.

Nice to Have

• Experience managing a P&L, driving volume and profit, and utilizing data to make decisions.

Qualifications

• Bachelor's degree in Business/Marketing/Communications or related field.
• Master's degree (preferred).
• At least 5 years of marketing experience.
• At least 2 years in brand management and team management roles.

Benefits & Perks

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual Incentive Reference Value Percentage: 30%, indicating performance at target.