Director, Brand Marketing - Diet Coke Director, Brand Marketing - Diet Coke

About the Role

Key Responsibilities

• Manage an established brand and/or a portfolio of brands to deliver company's category volume, share, and profit objectives.
• Monitor marketplace changes to identify gaps and opportunities for revenue growth through innovation, new product concepts, or brand extensions.
• Develop short and mid-term (1-3 years) innovation strategies and annual plans for brands within the North America Operating Unit.
• Understand consumer attitudes and behaviors to create integrated marketing and communication programs that enhance brand imagery and influence consumer attitudes and behaviors.
• Identify opportunities for volume, profit, connections, and assets; conduct competitive benchmarking and insight-based strategy development.
• Inspire key customers and bottlers to support and accelerate brand growth in key markets and retail channels.
• Work with cross-functional teams and agencies to develop and execute integrated marketing plans and supporting materials.
• Lead and manage cross-functional teams, providing direction and managing timelines to achieve KPIs and objectives.
• Support P&L management for brand net revenue, gross profit, and marketing expenses to meet financial targets.
• Participate in global and regional projects to ensure maximum synergy and outcomes across markets.
• Coach and develop marketing team members and participate in the selection of new marketing associates.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field; Master's degree preferred.
• 5 or more years of experience in marketing.
• At least 2 years of experience in a brand management role, stewarding brand initiatives to meet business and brand objectives.
• At least 2 years of experience managing a team with a proven ability to deliver results through others.
• Functional skills including strategic leadership, data-driven decision making, P&L management, and marketing plan development.
• Proficiency in media planning, creative processes, consumer segmentation, digital media strategy, competitor analysis, SWOT analysis, brand positioning, social media strategies, channel management, and team management.
• Current authorization to work in the United States without sponsorship.

Nice to Have

• Experience creating consumer-driven marketing plans to grow brand equity.
• Master's degree in a related field.

Qualifications

• Bachelor's degree in Business/Marketing/Communications or related field.
• 5+ years of marketing experience.
• 2+ years in brand management and team management roles.