Director, Communications & Community Engagement

About the Role

Key Responsibilities

• Lead the development and execution of an integrated internal and external communications strategy that supports Cinch's business goals and culture.
• Serve as a key advisor to the CEO and executive leadership team on communications strategy, media positioning, and crisis communications.
• Own and evolve the company's strategic messaging platform, ensuring clarity and alignment across all channels.
• Develop and implement communications that promote transparency, belonging, and alignment with Cinch's purpose and values.
• Lead community engagement strategy and execution, including volunteerism, corporate giving, local partnerships, and social impact storytelling.
• Oversee content and engagement for Town Halls, all-hands meetings, executive messages, newsletters, recognition programs, and intranet.
• Collaborate cross-functionally with HR, IT, and Facilities to enhance communication around hybrid workplace and wellness resources.
• Drive public relations efforts, including media outreach, press releases, and thought leadership placements to enhance brand reputation.
• Serve as spokesperson or prepare executive spokespeople for public appearances, interviews, and key industry events.
• Build strong media relationships and manage response protocols to ensure consistent and proactive media handling.
• Partner with Marketing to align brand messaging across paid, earned, shared, and owned media channels.
• Oversee and manage Cinch's social media presence in collaboration with marketing, HR, and brand leaders.
• Develop engaging digital content across platforms to support culture, recruiting, partnerships, and thought leadership.
• Monitor and respond to social sentiment, trends, and emerging channels to drive engagement and protect brand equity.
• Showcase Cinch's community involvement and employee volunteerism across social and internal channels.
• Draft high-impact messaging, speeches, scripts, talking points, and presentations for the CEO and executive team.
• Prepare leadership for internal and external speaking engagements, interviews, and strategic presentations.

Requirements

• Bachelor's degree required; preferred in Communications, Journalism, Marketing, Public Relations, or related field.
• 7-10+ years of progressive experience in corporate communications, agency, media relations, or a related environment.
• Exceptional writing, editing, storytelling, and presentation skills.
• Demonstrated ability to lead cross-functional initiatives and influence executive stakeholders.
• Experience with digital tools including content management systems, intranet platforms, social media scheduling/analytics tools, and Microsoft 365.
• Proven ability to manage internal and external communications across fast-paced, dynamic organizations.
• Strong business acumen, discretion, and ability to handle confidential/sensitive information with professionalism.
• Experience managing or supporting corporate social responsibility (CSR) or community engagement initiatives is a strong plus.

Nice to Have

• Tech-forward mindset; able to bring creativity and innovation to employee engagement, digital storytelling, and brand awareness.
• Deep understanding of the connection between culture, communications, and corporate social impact.
• Experience in a hybrid workforce setting, ideally in a service-based or B2C organization.
• High degree of emotional intelligence and ability to connect with diverse audiences.