Director Marketing/PR

About the Role

Key Responsibilities

• Serves as a member of the Strategic Leadership Team (SLT), contributing to overall organizational strategy.
• Participates in recruitment and onboarding efforts for special projects and events.
• Participates in interview panels and evaluates candidate qualifications as requested.
• Manages the departmental budget, adjusting strategies to align with organizational goals and resource availability.
• Develops and leads the organization's Strategic Marketing Plan (SMP).
• Collaborates with the CEO and SLT to create, monitor, and report on the marketing and communications budget.
• Prepares and implements long-range marketing forecasts using demographic data, trend analysis, and community health needs.
• Designs and executes marketing campaigns for new services, sites, and initiatives.
• Produces the Annual Community Impact Report under direction of the CEO.
• Serves as a marketing resource and advisor to all internal departments.
• Prepares press releases, newsletters, and media content under CEO oversight.
• Coordinates public speaking engagements, presentations, and events that position HFHC as a community leader.
• Manages donor/vendor database and executes appreciation campaigns.
• Identifies sponsorship opportunities and community event partnerships.
• Builds and sustains strong community relations by participating in external boards, committees, and forums.
• Collaborates with partners and stakeholders to develop mutually beneficial initiatives.
• Ensures cohesive brand identity across all print, digital, and in-person communications.
• Manages HFHC's website and all digital platforms, including creation of engaging content and campaigns.
• Responds to and monitors online reviews, patient feedback, and questions on digital platforms.
• Serves as spokesperson in emergencies or when the CEO is unavailable.
• Coordinates inventory, ordering, and distribution of promotional materials and branded items.
• Acts as organizational liaison for FACHC and NACHC Legislative Forums.
• Leads internal marketing campaigns and coordinates special projects aligned with the SMP.
• Coordinates internal staff events such as the Annual Team Celebration, Staff Appreciation BBQ, and other employee engagement initiatives in collaboration with the CEO and leadership team.

Requirements

• Minimum five (5) years of progressive experience in marketing, public relations, or communications.
• Proven success in building and implementing strategic marketing plans.
• Demonstrated understanding of patient privacy laws (e.g., HIPAA) and commitment to confidentiality of all sensitive materials.
• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• High proficiency in digital marketing, web content management, and social media platforms.
• Solid project management and organizational skills; ability to prioritize and manage multiple initiatives simultaneously.
• Proven leadership abilities with the capacity to delegate, coach, and foster a team-oriented environment.
• Budgeting and financial forecasting experience related to marketing initiatives.

Nice to Have

• Nonprofit or community health experience.