Strategic Marketing & Communications Manager

EagleBurgmann

Durham, NC

Full Time

Senior

4 days ago

Job Description

About the Role

The Strategic Marketing & Communications Manager is responsible for developing and executing comprehensive marketing strategies to promote products and services, overseeing brand management, content creation, digital marketing efforts, and eCommerce operations. The role involves analyzing performance metrics, optimizing online sales channels, and ensuring a seamless customer experience across various platforms.

Key Responsibilities

Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to promote our products and services, targeting various market segments
Brand Management: Oversee the development and maintenance of the company's brand portfolio
Content Creation: Produce high-quality content for various channels, including eCommerce and company website, social media, email campaigns, and print materials
Digital Marketing: Manage digital marketing efforts, including SEO, SEM, social media, and online advertising campaigns
Analytics and Reporting: Monitor and analyze promotional performance metrics, providing reports to senior management and making data-driven recommendations for adjustments
eCommerce Oversight: Manage and optimize the company's eCommerce platforms, ensuring a seamless customer experience and driving online sales growth
eCommerce Strategy: Develop and implement eCommerce strategies to increase online visibility, traffic, and conversion rates
Product Listings: Oversee the creation and maintenance of product listings, ensuring accurate and compelling descriptions, images, and pricing
Customer Experience: Monitor customer feedback and reviews on eCommerce platforms, addressing issues and improving the overall online shopping experience
Sales Analysis: Analyze eCommerce sales data to identify trends, opportunities, and areas for improvement

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 5 years of experience in marketing and communications, preferably in the fast moving consumer goods trade
Proven track record of developing and executing successful marketing campaigns
Strong understanding of digital marketing tools and techniques
Experience with eCommerce platforms and online sales strategies
Excellent written and verbal communication skills
Ability to work collaboratively in a fast-paced, team-oriented environment
Strong analytical and problem-solving skills