Analyst, Marketing - Communications

About the Role

Key Responsibilities

• Develop comprehensive marketing plans for various partner initiatives by acting as the primary point of contact in marketing.
• Evaluate different marketing channels and determine the best execution strategies for each campaign.
• Champion the brand's tone of voice in all marketing assets, including copy and creative, often involving copywriting work.
• Build Adobe dashboards to track marketing performance and develop insights for future campaign optimization.
• Collaborate with groups such as Partnerships, Member Engagement, Cobrand, Digital Content, Sales, Legal, and Corporate Communications at all organizational levels.
• Create owned channels marketing assets and oversee their production and deployment.
• Project manage campaigns from start to finish and develop ongoing reports to deliver results to leadership.
• Manage MediaNet planning and billing, including placement management, approvals, valuation, and payment tracking with third-party partners.
• Travel for business when needed.

Requirements

• Bachelor's degree, preferably in business, marketing, advertising, or equivalent experience/training.
• At least 2 years of related work experience.
• Strong organization skills and attention to detail.
• Excellent communication, presentation, and problem-solving skills.
• Ability to work independently and as part of a team.
• Knowledge of the aviation industry and familiarity with American Airlines' marketing organization.
• Some analytical and budgeting experience, with a desire to expand skills in this area.
• Creative and visual thinking skills with the ability to think "outside the box".
• Ability to work on multiple tasks simultaneously under tight deadlines.

Nice to Have

• Prior experience working cross-functionally across many business units and with all levels of stakeholders.
• Experience with campaign management and working with AAdvantage partners and/or Cobrand.
• Knowledge of marketing analytics and dashboard development.

Qualifications

• Bachelor's degree in business, marketing, advertising, or related field.
• Minimum of 2 years of relevant work experience.

Benefits & Perks

• Travel perks to 365 destinations on more than 6,800 daily flights.
• Health benefits including health, dental, prescription, and vision coverage from day one.
• Virtual doctor visits, flexible spending accounts, and wellness programs.
• 401(k) program with employer contributions after one year, depending on workgroup.
• Additional benefits such as Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises, and more.