Director Content & Campaign Strategy

About the Role

Key Responsibilities

• Establish and build a new campaign strategy team, including defining roles, recruiting top talent, and creating campaign frameworks that streamline global marketing programs and content cross-functionally.
• Lead the development of integrated campaigns by overseeing their creation and execution to align with business and growth goals across all global markets.
• Drive content strategy to support brand awareness, organic traffic, inbound conversions, customer engagement, and brand positioning across multiple channels and markets.
• Enhance buyer persona development by collaborating with cross-functional teams to guide the development and expansion of buyer personas, ensuring initiatives are tailored to meet their needs.
• Advise cross-functional business partners, including Sales and Marketing leaders, on campaign and content strategy alignment to achieve shared business goals.
• Implement a data-driven decision-making framework by establishing analytics to assess campaign performance and inform strategy adjustments.
• Innovate content formats by exploring and implementing diverse, modern content types to engage audiences and improve brand storytelling.
• Streamline content development, sharing, promotion, and measurement processes to ensure sales teams have easy access to relevant content.
• Manage the marketing budget for campaigns and content initiatives, ensuring efficient resource allocation to maximize ROI.
• Identify market trends and competitor activities to uncover new opportunities for campaign development and content creation.
• Mentor and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in marketing, communications, or a related field; a master's degree or relevant certifications is a plus.
• Minimum of 10 years of experience in marketing, preferably in the B2B technology sector, including content marketing, digital marketing, brand marketing, and/or product marketing.
• Minimum of 5-7 years in a leadership role, with previous director-level experience preferred.
• Proven experience in building and scaling marketing teams and functions from the ground up, including defining roles and establishing processes.
• In-depth knowledge of content marketing best practices, including SEO and multi-channel distribution strategies.
• Expertise in developing and launching integrated global marketing strategies based on audience needs and behaviors.
• Exceptional messaging and market positioning skills, with extensive experience in developing positioning frameworks and briefs.
• Ability to lead and inspire cross-functional teams across time zones and cultures.
• Strong strategic mindset with the ability to develop and implement comprehensive marketing strategies aligned with global growth goals.
• Proven track record of managing marketing budgets effectively to ensure optimal resource utilization and ROI.
• Excellent communication and presentation skills, capable of crafting compelling narratives and presenting to executive audiences.
• Proficiency in analytics methodologies to measure campaign performance, derive insights, and lead data-driven decision making.
• A passion for innovation and staying ahead of industry trends, with a drive to experiment with new ideas and approaches.

Nice to Have

• Experience with global marketing initiatives and cross-cultural team collaboration.
• Relevant certifications in marketing or digital tools.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 10+ years of marketing experience, including leadership roles.

Benefits & Perks

• Competitive salary range of $142,100 to $204,200 USD, with potential short-term and long-term incentives.
• Comprehensive benefits package available as detailed on our careers site.
• Opportunities for professional growth and development.
• Inclusive culture with active employee resource groups and supportive leadership.
• Wellness programs, tuition reimbursement, and a customizable expense reimbursement program.