Director, CPG Category Marketing

Ajinomoto Foods North America

Ontario, CA

Full Time

Director

170k-190k

7 days ago

Job Description

About the Role

The Mexican Snacks Category Marketing Director leads, directs and manages the assigned Jose Ole branded portfolio to deliver and/or exceed sales and profit targets. The Category Marketing Director will provide strategic marketing leadership and partner with cross functional teams within the organization to realize strategic objectives. This role reports to the VP, CPG Category Marketing, is based in Ontario, California, and is a hybrid position. The role involves overseeing one direct report and focuses on long-term vision, strategy, and growth opportunities within the category.

Key Responsibilities

Define and Own Category Vision: Lead the long-term vision and strategy for the Mexican snacks product portfolio, grounded in a deep understanding of our brand, consumers, and business objectives.
P&L ownership: Manage your business to meet or exceed financial targets.
Opportunity Identification: Identify and evaluate growth opportunities across the category, including white-space areas, partnerships, and channel expansion.
New Platform Development: Lead projects for new platforms, from ideation through execution, including product briefs and lifecycle management.
Consumer & Market Insights: Leverage consumer insights, market research, and competitive analysis to inform product strategy, value propositions, and feature sets.
Cross-Functional Collaboration: Work closely with Consumer Insights, R D, Sales, Shopper Marketing, Digital Marketing and Operations to drive informed business decisions.
Team training and development: Ability to motivate self and others.

Requirements

BA/BS degree; MBA degree preferred.
5+ years of brand management experience.
Demonstrated success in cross functional leadership and project management.
Proven financial management skills and P&L literacy (general manager mindset).
Understanding of retailer landscape: Grocery, Mass, Club, etc.
Demonstrated communication skills across a variety of tools and audiences, including senior leaders.
Proven working knowledge of market research and demonstrated analytical skills.
Fluent in Circana/Nielsen POS data.
Excited and willing to try new foods, including animal proteins.
Demonstrated passion for global foods preferable.
Ability to work in a fast moving, fast changing environment, adept at prioritizing and juggling multiple projects at once.