Director, Cultural Marketing

About the Role

Key Responsibilities

• Develop annual Cultural Marketing toolkits such as Diwali, Black History Month, Lunar New Year, delivering culturally relevant and authentic programs to the Marketing Function.
• Lead the creation of bespoke Cultural Marketing programs in partnership with NAOU functions including Category Teams, EPICS, FLM, Bottler, and National Customer Teams.
• Advise on cultural insights and strategies within business briefs to enhance impactful communication across GOATS and campaign programs.
• Shape the development of Cultural Marketing guidelines and playbooks based on insights and data to guide brand presence in culture across NAOU marketing touchpoints.
• Bring the voice of diverse consumers into category and brand strategies to foster authentic connections that drive love and transactions.
• Enable tech adoption of leading-edge tools to scale cultural marketing efforts across the organization.
• Manage cultural insights and case studies to build organizational capability through internal and external examples.

Requirements

• 8-10 years of experience in marketing strategy, execution, or planning roles.
• Experience working with cross-functional marketing teams and knowledge of the bottling and franchise community.
• Strong leadership, communication, and influencing skills with internal and external partners.
• Ability to analyze complex issues, conduct research, and extract multicultural insights for growth opportunities.
• Demonstrated ability to work effectively in an agile, networked environment.

Nice to Have

• Knowledge of social media management, UX, AI concepts, and data strategies.
• Experience with audience engagement, influencer marketing, and omnichannel interactions.
• Familiarity with sustainability, brand strategy, experimentation, and design thinking.

Qualifications

• Current authorization to work in the United States on a full-time basis.

Benefits & Perks

• Work on the most recognized brand in the world and contribute to its next chapter.
• Exposure to global marketing leaders and emerging digital platforms.
• Creative team culture that supports risk-taking and innovation.
• Full range of medical, financial, and other benefits, dependent on the position.
• Annual Incentive Reference Value of 30%, aligned with performance.