Director, Customer Marketing - San Diego Director, Customer Marketing - San Diego

About the Role

Key Responsibilities

• Implement total beverage marketing strategies founded on the overall customer strategy and leverage national marketing initiatives.
• Construct and deliver annual marketing calendars that contribute to the customer's long-term planning process.
• Conduct customer marketing stewardship reviews.
• Develop long-term customer partnerships with ownership of senior-level marketing relationships.
• Champion for both customer and Coca-Cola Company imperatives internally and externally to deliver on the Growth Promise.
• Partner closely with Sales and Operations cross-functional teams to drive the partnership and business growth.
• Present consumer and industry insights to provide context, implications, and actionable recommendations.
• Identify and leverage customer-specific and channel marketing opportunities through insights and link them to brand strategy.
• Provide customer business and opportunity assessments, including competitive analysis and recommendations for expansion and market integration.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent education.
• 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles.
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs and translate this knowledge into results.
• Experience with category innovation, digital ecosystem, agency management, and strategic thinking.
• Demonstrated personal leadership skills and influencing ability.
• Proficiency in using account performance data tools to support plans and opportunities.
• Effective oral and written communication skills and storytelling ability.
• Location in Southern California with the ability to work in the customer's office in San Diego 2-3 days a week.
• Must be authorized to work in the United States without sponsorship.

Nice to Have

• Experience in sales process, account management, customer relationship management (CRM), sales management, and customer knowledge.
• Skills in pitch presentations, consultative sales management, business insights, sales forecasting, systems thinking, and customer value creation.

Qualifications

• Educational background in Marketing or Business.

Benefits & Perks

• Supportive management environment with high ratings (4.8/5) based on anonymous reviews.