Director, Digital Marketing - U.S. East Coast

About the Role

Key Responsibilities

• Own and evolve the GEO (Generative Engine Optimization) strategy to maximize brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.
• Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.
• Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.
• Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.
• Manage digital performance of the enterprise website, focusing on conversion, accessibility, and global optimization.
• Partner with Product Marketing and Regional Marketing to localize and scale key experiences across regions.
• Drive experiments to improve landing page performance (speed, UX, content depth) aligned with buyer needs.
• Lead the enterprise content strategy for organic growth, collaborating with content, product marketing, and field teams.
• Identify gaps in topical coverage, support creation of AI-ready content, and expand digital footprint through thought leadership and search-aligned narratives.
• Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.
• Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to inform strategic decisions.
• Translate digital insights into actionable recommendations for GTM teams, supporting pipeline objectives.
• Support enterprise GTM motions by working cross-functionally with Product Marketing, Field, and Web teams, including launches and content hubs.
• Develop playbooks and feedback loops to make digital performance measurable and repeatable.

Requirements

• Bachelor's degree in Marketing or related disciplines; advanced degrees and certifications are recommended.
• Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech.
• Experience supporting a global team with 7 to 12+ years of digital marketing experience.
• Proven success leading SEO, web optimization, and content performance programs.
• Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.
• Experience with digital analytics tools such as GA4, HubSpot, Salesforce, and Ahrefs.
• Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.
• Excellent communication and project management skills in a cross-functional, matrixed environment.
• Hard-working, resilient personality, and a go-getter mindset focused on growth and achievement.

Nice to Have

• Experience with digital analytics tools like SEMRush.
• Knowledge of AI and search platforms such as ChatGPT, Google SGE, Perplexity, and Claude.
• Experience in enterprise web experience management and localization.
• Familiarity with content clustering, schema enrichment, and high-intent landing page development.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years of experience in digital marketing, preferably in B2B SaaS or cybersecurity.

Benefits & Perks

• Global team with global reach and impact.
• Opportunity to work in a diverse, inclusive environment that values growth and innovation.
• Support for professional development and career advancement.
• Engagement in a mission-driven company committed to making a difference in cybersecurity and digital trust.