Director, DTC Growth

About the Role

Key Responsibilities

• Build and manage a specialized team of experts across acquisition, churn, and retention to leverage and optimize our product platform tools
• Lead, coach, and develop high-performing product managers, fostering a culture of experimentation, customer obsession, data-driven decision-making, and accountability
• Define and target important audience segments to optimize product touchpoints
• Collaborate with product and technology platform leads to define features and feature optimizations
• Develop and execute a comprehensive growth roadmap, balancing quick wins with long-term, compounding investments
• Collaborate across marketing, product, engineering, and analytics teams to deliver measurable impact
• Evaluate opportunities to grow subscriptions on and off the NFL platform
• Create and implement upgrading strategies to increase subscriber conversion to premium tiers through new features and content
• Develop a deep understanding of the NFL season calendar, its impact on different customer segments, and their biggest pain points
• Design high-impact product experiences that drive measurable customer value and loyalty
• Report on funnel performance, experiment impact, and product-led growth initiatives
• Own the end-to-end growth funnel strategy: Platform entry points → purchase → onboarding → retention
• Drive attribution-informed decisions that effectively connect acquisition and monetization efforts
• Develop and implement SEO and organic traffic strategies for sustainable product-led growth
• Enhance conversion rates across platforms through product merchandising, UX optimizations, and A/B testing across all user touchpoints
• Develop and own comprehensive subscriber retention strategies, leveraging existing capabilities and content
• Partner with marketing on lifecycle communications, including onboarding emails, engagement nudges, and re-engagement campaigns
• Work across teams to identify churn risks and implement proactive retention initiatives
• Champion a rigorous experimentation culture by defining clear metrics, evaluating performance, and continually optimizing experiences
• Leverage both quantitative insights and qualitative feedback to drive decision-making
• Work effectively with engineering, product, design, marketing, QA, and content teams
• Communicate product requirements clearly to technical teams
• Present growth performance data and insights to leadership
• Gather feedback from stakeholders and incorporate it into product roadmaps

Requirements

• Minimum 10 years of work experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, and Retention roles
• 5 years of management experience
• Experience with streaming platforms and subscription products
• Strong quantitative and analytical skills; must be comfortable living in the details of the numbers
• Experience working with product, engineering, analytics, and marketing tech stakeholders
• Experience in developing evidence-based strategic frameworks to inform decision-making
• A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand materials
• Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
• Experience interfacing and presenting to senior executives and management teams
• High level of integrity, strong work ethic, and deep intellectual curiosity
• Strong interpersonal skills with a collaborative DNA
• A passion for sports and the NFL is a big plus

Nice to Have

• A passion for sports and the NFL

Qualifications

• Experience with streaming platforms and subscription products
• Management experience of at least 5 years
• Minimum 10 years of relevant experience in product management or related fields

Benefits & Perks

• Full-Time, 40 hours/week
• Salary range of $170,000-$205,000 USD
• In-person work at NFL offices or stadium locations; remote/hybrid options are not offered
• No relocation assistance provided