DIRECTOR, EVENT MARKETING

About the Role

Key Responsibilities

• Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals
• Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway, fostering community relations and building relationships with key stakeholders
• Lead new fan development strategies and plans in local markets through partnerships, community outreach, and in-market activation
• Lead planning, management, and execution of local promotional plans, including local partnerships and influencer engagement
• Develop and maintain strategic community relationships in Miami and South Florida
• Initiate marketing and promotional event plan documents and collaborate with regional and central functions on deliverables
• Partner with Research & Insights and Data Strategy teams to deliver actionable insights for positioning, messaging, targeting, and measurement
• Collaborate with central marketing teams to plan, manage, and execute driver and team event promotion plans, including in-market events and track appearances
• Partner with and support Event and Guest Experience teams to enhance the event experience and build weekend content and programming
• Inform, influence, and advocate in the annual business planning process
• Oversee marketing plans for non-NASCAR events such as concerts, festivals, and other sporting events
• Travel approximately 20%, including some weekends
• Supervise responsibilities including interviewing, hiring, training employees, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, and addressing complaints

Requirements

• Bachelor's degree from a four-year college or university
• 5-7 years of related experience and/or training in sports/entertainment event marketing or communications, or an equivalent combination of education and experience
• Bilingual proficiency in English and Spanish, both verbal and written
• Ability to read, analyze, and interpret complex documents
• Ability to write and prepare presentations for internal and external audiences
• Effective at giving persuasive presentations to senior management and industry audiences
• Proficient in all company-provided software, including Tableau, with advanced Excel and PowerPoint skills
• Knowledge of Adobe Creative Suite (Cloud Creative) is a plus
• Ability to establish and maintain productive relationships with internal and external stakeholders
• Aptitude for leading change in a complex industry, with visionary and strategic thinking
• Thrives in a fast-paced, collaborative, and dynamic culture
• Strong business acumen providing insights and counsel to stakeholders and leadership

Nice to Have

• Knowledge of Adobe Creative Suite (Cloud Creative)

Qualifications

• Educational background: Bachelor's degree from a four-year college or university
• Experience: 5-7 years in related fields or equivalent experience

Benefits & Perks

• Highly competitive salaries
• Solid benefits package focused on wellness
• Opportunities for personal and professional growth
• A high-energy, close-knit work environment where employees thrive