Director, Industry Marketing - ContentNew

New York Times

New York, NY

Full Time

Director

150k-160k

3 days ago

Job Description

About the Role

The New York Times is committed to independent journalism and aims to produce high-quality, trustworthy news across multiple platforms. The role of Director, Industry Marketing - Content involves shaping and sharing the company's advertising story, creating compelling messaging, and implementing content strategies to attract brands and agencies, ultimately driving business growth. The position is based in New York City, with a flexible work arrangement of three days per week at the headquarters.

Key Responsibilities

Develop a comprehensive content marketing strategy across channels to generate awareness and differentiate New York Times Advertising.
Concept and lead compelling programming for flagship industry events like Cannes and owned client engagements; identify newsroom talent, draft abstracts, and develop Q&A for senior leadership that maps back to our priorities.
Guide the positioning and development of go-to-market narratives, aligning brand priorities with advertiser outcomes, infusing insights into powerful sales enablement.
Collaborate with marketing, communications, product, sales, events, insights and leadership to deliver insightful and client-resonant narratives.
Generate innovative ideas and create high-quality thought leadership materials that shape industry conversations and enhance brand visibility.
Define success metrics, monitor competitive positioning, and analyze shifts in brand perceptions to inform strategic brand decisions.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

Bachelor's degree in Communications, Marketing or related field.
10+ years of experience in marketing or advertising, preferably at a high-growth company.
Excellent written skills that match the quality of The Times.
A solutions-oriented leader who can think and act both strategically and tactically to execute projects.
Experience liaising and crafting communications with leadership.
Familiarity with New York Times Advertising.

Working at New York Times

The New York Times embraces a diverse workforce with a broad range of backgrounds and experiences. The company is committed to being the world's best source of independent, reliable, and quality journalism. It values diversity, equal opportunity, and provides reasonable accommodations for applicants as required by law.

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