Director Marketing

About the Role

Key Responsibilities

• Lead the development of comprehensive marketing strategies in collaboration with clients, sales and operations leaders, marketing managers, and partners.
• Manage the conception, development, and implementation of marketing plans, product concepts, and promotional programs to drive customer interest and sales.
• Set short-term and long-term goals for internal teams, aligning with objectives for branding, public relations, advertising, event marketing, partner marketing, referral marketing, digital marketing, business development, and marketing communications.
• Participate in the planning of the company's objectives, providing strategic marketing input.
• Guide all marketing and communications efforts, including assisting the executive team with market growth strategies and product roadmap decisions.
• Spearhead the execution of marketing campaigns, including testing, tracking, reporting, analyses, and recommendations.
• Design and oversee the marketing department budget, prioritize projects, and allocate resources effectively.
• Coordinate with external agencies and conduct market analysis to identify challenges and opportunities for growth.
• Enable the company to be a market leader through high-impact sales, go-to-market plays, and product strategies.
• Forecast hiring needs, conduct meetings with marketing managers, mentor team members, and support sales efforts with content and tools.
• Prepare reports on marketing metrics and provide analysis and corrective actions for market share or opportunity losses.
• Contribute to a positive and inclusive work environment and exemplify company core values.

Requirements

• Proven track record as a Vice President of Marketing, Marketing Director, or a senior marketing role with demonstrated market expansion and share growth experience.
• Bachelor's Degree in Marketing, Communications, or a related field, or equivalent experience.
• Experience in Home Services, Solar, Energy, or Construction (preferred).
• Experience with residential (B2C) and commercial (B2B) marketing strategies and activation.
• Ability to design and execute successful marketing campaigns across branding, public relations, advertising, events, partnerships, digital marketing, and business development.
• Skilled in collaborating with VP and C-level executives for strategic decision-making.
• Exceptional organizational, interpersonal, verbal, and written communication skills.
• Proficient with design software, content management systems, CRM software, HTML, and digital marketing tools.
• Strong analytical abilities and project management expertise.
• Ability to translate company mission into strategic and tactical marketing plans and communicate these plans effectively.
• Ability to combine data and customer insights to enhance customer experience and measure performance.
• Physical ability to sit at a desk and work on a computer for prolonged periods, lift up to 30 pounds infrequently, and type at least 60 words per minute.

Nice to Have

• Experience in the renewable energy industry, particularly solar energy.
• Experience working across departments and taking ownership of outcomes.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in senior marketing roles with demonstrated growth achievements.

Benefits & Perks

• Base salary range of $110,000 - $135,000 plus $15,000 - $40,000 in bonuses and incentives.
• Hybrid work environment with in-office and remote options.
• Work schedule Monday - Friday, 8:00 AM - 5:00 PM, with potential for outside hours.
• PTO of up to 120 hours annually, 6 paid holidays plus 1 floating holiday.
• Health insurance with free individual plan option.
• Dental and vision insurance, FSA and HSA options.
• 401(k) with company match (eligible after 90 days).
• Free employee assistance program, life insurance, and additional perks.