Director, Marketing & Fan Experience

About the Role

Key Responsibilities

• Create and implement strategic marketing and fan experience plans for varsity programs, with emphasis on ticketed and revenue-generating sports.
• Plan and coordinate major and/or individual special events as appropriate.
• Create and manage digital marketing campaigns to increase ticket revenue and attendance.
• Create branded video board content utilizing third-party resources and internally creating custom graphics.
• Plan and design content for social media efforts in collaboration with the social media team.
• Coordinate with the multimedia team on special projects.
• Work closely with the Senior Associate Athletic Director for External Operations to develop opportunities for corporate partnerships.
• Assist with a comprehensive plan to increase revenue streams, including merchandise and concessions.
• Supervise and develop the staff of the student marketing team.
• Provide exceptional customer service and uphold professional standards and ethical behavior according to NCAA, Ivy League, University, and departmental rules.
• Maintain good working relationships with department members and other university divisions.
• Perform other duties as assigned by senior staff.

Requirements

• Bachelor's degree and/or equivalent related experience.
• 2 - 4 years of related marketing experience in intercollegiate athletics or professional sports.
• Proficiency in the Adobe Suite (Photoshop, Premiere, After Effects).
• Proactive and detail-oriented with strong follow-up skills.
• Strong communication and technology skills.
• Understanding of the mission and purpose of higher education institutions.

Nice to Have

• Experience with Daktronics and ANC video board displays.
• Experience working in a collegiate athletics department in a supervisory role.
• Experience managing athletic events.
• Advanced degree preferred.

Qualifications

• Bachelor's degree or equivalent experience.