Senior Marketing Manager, Events - AutoTech

About the Role

Key Responsibilities

• Create and run powerful marketing campaigns that turn interested people into paying delegates.
• Work with sales, content, digital, and operations teams to support event marketing efforts.
• Craft winning campaigns that drive registrations and revenue for our events.
• Manage digital channels including email, social media, search, and display advertising.
• Develop marketing programs that directly contribute to our commercial goals.
• Build targeted audience segments to deliver personalized marketing at the right time.
• Create persuasive content for landing pages, emails, and advertising.
• Manage media partnerships to extend reach and visibility.
• Support the sales team with insights and tools to develop their pipeline.
• Own the marketing data strategy while ensuring compliance and quality.
• Track performance and optimize campaigns based on results.
• Lead and mentor junior team members or external agencies.

Requirements

• Experience in creating and managing marketing campaigns that generate measurable results.
• Proficiency in digital marketing channels including email, social media, search, and display advertising.
• Ability to develop targeted audience segments and deliver personalized marketing.
• Strong content creation skills for landing pages, emails, and ads.
• Experience managing media partnerships and collaborations.
• Data-driven mindset with ability to track and optimize campaign performance.
• Leadership skills to mentor junior team members or external agencies.