Director, Marketing Communications

About the Role

Key Responsibilities

• Developing and implementing a comprehensive marketing communications strategy, using cutting-edge tools, marketing automation, and emerging technologies to raise awareness, foster engagement, and drive demand.
• Leading, mentoring, and developing a marketing communications team to deliver high-quality, impactful campaigns and initiatives that align with business growth objectives.
• Aligning marketing communications plans with business priorities while staying ahead of industry trends and customer needs.
• Managing integrated marketing initiatives, including advertising, content creation, public relations, events, digital marketing, and social media.
• Overseeing trade show event strategies, including booth design, lead generation, and post-event follow-up to ensure maximum impact.
• Leading the annual Ovation Users Group events, including theme creation, content development, promotional campaigns, and event logistics to deliver a premier customer experience.
• Establishing processes for measuring marketing outcomes, driving continuous improvement, and ensuring a measurable return on investment.
• Collaborating with product, technology, sales, and business development teams to deliver cohesive and effective marketing programs that support business objectives.
• Maintaining on-brand, high-quality content aligned with Emerson guidelines, emphasizing technological innovation and industry leadership.
• Managing the marketing communications budget, ensuring strategic allocation of resources and fiscal responsibility.
• Providing insights and recommendations to executive leadership to support global growth initiatives and marketing strategies.

Requirements

• 12+ years of experience in business-to-business marketing, preferably in a technical, B2B setting.
• Bachelor's degree in marketing, communications, or a related business field. Equivalent combination of education and experience is acceptable.
• Proven success in leading and performing marketing and digital strategies in a matrixed or regional organization.
• Strong analytical and critical thinking skills, with a track record of improving marketing programs and customer engagement.
• Outstanding leadership and organizational skills, with the ability to manage and develop a global team while overseeing multiple projects.
• Unwavering attention to detail, quality, and consistency in all communications.
• Proficiency in storytelling, presentation, and digital marketing tools to build compelling and impactful content.
• Excellent verbal and written communication skills.
• Willingness and ability to travel up to 10% of the time.
• Legal authorization to work in the United States.

Nice to Have

• Industry knowledge in power, renewables, water, and automation preferred.

Qualifications

• Educational background in marketing, communications, or a related business field.

Benefits & Perks

• Flexible, competitive benefits plans including medical insurance, dental and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.