Director, Marketing, Kitchen & Bath International - (req67615)

About the Role

Key Responsibilities

• Lead all international marketing campaign development and training initiatives, collaborating with key functional teams across Creative, Digital Marketing, B2B Marketing, Lux & Wellness Brands, and Showroom Channel teams, ensuring an omni-channel approach to drive awareness, elevate the brand and drive conversion with consumers and specifiers in the digital and physical space.
• Engage and collaborate with regions to drive alignment on the annual global marketing campaign and product-focus stories to ensure asset creation needs are met and consistent execution is accomplished in each region.
• Drive best-in-class physical experiences across the Kohler showroom ecosystem, including visual merchandising and showroom sales tools leading the development of a playbook for showroom activations and elevating the Kohler brand in all regions.
• Be the champion and point of contact for a revitalized content strategy across consumer touchpoints, including the style and brand guidelines for Kohler brand at all customer touchpoints across all regions.
• Be the conduit for democratizing key marketing and digital capabilities and best practices globally, providing regions with insights, best practices, and specific capabilities (sales tools, campaign measurement, market segmentation, data analytics) to accelerate regional initiatives and overall marketing capabilities.
• Provide critical sales tools and messaging to the marketing and sales team in each region to influence B2B customers (Architects, Designers, & Developers) to specify Kohler in their projects.
• Lead the execution of the Kohler Brand Strategy, Brand Architecture, and Brand Guidelines to ensure consistent brand structure and execution globally, with particular focus on executing acceleration in strategic growth markets.

Requirements

• 15+ years' prior experience in marketing with experience working in both global and regional marketing roles.
• Experience in leading integrated marketing campaigns with a digital-first mindset and knowledge.
• Proven track record of success in leading campaigns for tech products, focusing on product benefits rather than features.
• Experience working in complex global organizations and cross-functional teams.
• Entrepreneurial and innovative spirit to act quickly and think differently.
• Must possess a keen creative mind, be strong on planning, detail, and accuracy.
• Must have excellent written and verbal communication skills with all levels of management and outside contacts.
• Must be able to multi-task and deliver results.
• Ability to travel as needed, approximately 35-50%.

Nice to Have

• Experience in the kitchen and bath industry or related product categories.
• Knowledge of omni-channel marketing strategies and digital capabilities.
• Experience in visual merchandising and showroom activation strategies.

Qualifications

• Formal educational background is not explicitly specified, but extensive marketing experience is required.

Benefits & Perks

• Salary range of $156,000 - $201,900, influenced by experience, education, and location.
• Access to medical, dental, vision & 401k benefits from day 1.
• Supportive benefits programs from the first day on the job with no waiting period.