Director, Marketing - Pain Control

About the Role

Key Responsibilities

• Set strategic direction, goals, and objectives for Pain Control Marketing; develop product group marketing strategy.
• Create and maintain an organized product management structure.
• Monitor metrics to ensure organization is successfully meeting targets and objectives.
• Collaborate with Pricing for price structure for the Pain Control products.
• Evaluate product line gaps and opportunities and recommend internal projects, alliances, or line extensions.
• Work collaboratively with Solution Management, Strategy, and Channel Development to increase market share and profitability.
• Lead product line and market voice of customer roles within Product Incubator programs; ensure product requirement profiles and marketing input support R&D and product development.
• Identify and lead Key Opinion Leader relationships and Trade Society support.
• Manage current business to maintain and gain market share in served segments.
• Work closely with Marketing Communications to develop advertising, collateral, and promotional programs.
• Develop, implement, and maintain competitive terms of sale for customers.
• Manage product launches to meet objectives.
• Direct the selection, training, supervision, development, and evaluation of employees.
• Oversee the marketing segment budget and expenses.
• Prepare monthly reports for senior management on marketing plan implementation and goal attainment.
• Seek and evaluate new business and market opportunities and provide input for new product development.
• Participate in Global Network Teams (GNT) to represent US market interests.

Requirements

• Bachelor's Degree in a related field.
• Seven or more years of medical device product marketing experience or a combination of sales, marketing, or engineering experience in the medical device industry.
• Experience in marketing Pain Control products.
• Experience in launching new products successfully.
• Experience in new business development, structuring, and negotiating technology and product acquisitions.
• Experience managing multiple professional teams.
• Understanding of US acute (hospital) and non-acute (outpatient) market segments.
• Proven success in recruiting, building, and leading marketing teams.
• Experience working with international teams.

Nice to Have

• MBA preferred.
• Clinical nursing experience preferred.
• Experience marketing high volume medical disposables preferred.
• Experience in sales of medical products as a Sales Representative or Manager.
• Experience managing mature products.

Qualifications

• Bachelor's Degree in a related field
• Seven or more years of relevant experience in medical device marketing or related fields

Benefits & Perks

• Tuition reimbursement
• 401(k) plan
• Healthcare benefits