Director, Marketing Performance & Optimization

About the Role

Key Responsibilities

• Lead a team of analysts focused on measuring performance across mobile, live-service, and console/PC titles, spanning paid media, UA, CRM, brand, O&O, live streaming, community, and social channels.
• Own the development of cross-channel measurement frameworks and benchmarks tailored to mobile and live-service dynamics, including CPI, ROAS, LTV curves, and player re-engagement.
• Translate complex performance data into actionable campaign insights to guide investment, pausing, and optimization decisions.
• Define needs to evolve data platforms and reporting systems that integrate data across ad networks, creative performance, CRM, MMPs, store analytics, CDPs, and in-game telemetry.
• Develop a unified understanding of player behavior across the full marketing funnel, from first touch to monetization and retention.
• Partner with Brand Marketing, Franchise Planning, Studios, and Live Ops to ensure insights inform GTM strategies, live content, and post-launch performance.
• Work closely with media teams and external partners to evaluate creative, placements, and bidding strategies across UA platforms such as Meta, Google, Unity, TikTok.
• Understand ad platform algorithms and bidding platforms to brief internal teams on optimization strategies.
• Lead test-and-learn programs to improve timing, sequencing, audience segmentation, and creative strategies for better performance.

Requirements

• Proven experience leading marketing analytics for mobile and live-service games, with expertise in in-flight optimization and long-term planning.
• Deep understanding of ad networks, attribution models, and UA optimization strategies.
• Hands-on experience developing and applying player behavior signals to drive predictive value models.
• Strong grasp of marketing metrics such as ROAS, LTV, CPI, CTR, and retention curves, and how they inform creative, media, and lifecycle strategies.
• Track record of influencing cross-functional teams, especially with studio, product, and live operations teams.
• Ability to lead both strategic vision and operational delivery of performance insights.
• Passion for games and player-first storytelling.

Nice to Have

• Experience with Unity marketing analytics tools.
• Leadership experience in a senior or director-level role within gaming or related industries.

Qualifications

• No specific formal educational qualifications specified in the description.

Benefits & Perks

• Health insurance coverage
• Employee wellness program
• Paid holidays, sick time, and vacation
• Disability insurance
• Retirement savings plan
• Salary range of $146,300 - $271,700 per year
• Additional rewards such as bonuses and incentives