Director, Media Relations

About the Role

Key Responsibilities

• Drive day-to-day media relations, managing press outreach, responding to media inquiries, and executing proactive media campaigns to increase awareness of the early cancer detection portfolio.
• Lead the development of communications materials including press releases, Q&As, fact sheets, videos, website content, executive talking points, and milestone announcements.
• Manage communications around key milestones such as data releases, regulatory updates, and product launches.
• Serve as a media spokesperson and build relationships with key reporters.
• Prepare company spokespeople for media interviews and engagements, including training as needed.
• Work closely with digital/social media teams to strategize, plan, and implement social media presence related to the early detection portfolio.
• Manage agency partners, providing oversight and information to effectively implement programs.
• Monitor, measure, and report on media coverage effectiveness using data-driven insights to refine strategies.
• Serve as a strategic business partner to senior executives and cross-functional teams to align communications with company priorities.

Requirements

• Minimum of 10 years relevant experience, preferably at a PR agency or in-house at a healthcare, biotech, or diagnostic company.
• BA or BS degree, with a preference for degrees in communications, journalism, public relations, business, or relevant fields.
• Experience developing and executing measurable, integrated external communications plans.
• Strong understanding of scientific concepts and ability to translate technical language into layman's terms.
• Excellent oral, written, and interpersonal communication skills.
• Ability to influence others and drive alignment across diverse teams.
• Experience in creating and executing successful traditional and digital media strategies.
• Self-starter with the ability to problem-solve and manage multiple assignments in a fast-paced environment.

Nice to Have

• Product launch experience.
• Relevant experience in healthcare, biotech, or diagnostics industries.

Qualifications

• BA or BS degree in a relevant field.

Benefits & Perks

• Hybrid work model with scheduled in-person and work-from-home days.
• Base salary range of $210,400 to $289,300 (for Palo Alto or Redwood City, CA), excluding benefits, bonus, commission, or equity.
• Flexible work environment promoting work-life balance.