Associate Manager, Brand PR and Newsroom

About the Role

Key Responsibilities

• Develop and manage a proactive editorial calendar aligned with brand priorities.
• Draft compelling press materials including press releases, media alerts, Q&As, and talking points.
• Cultivate strong relationships with media contacts, journalists, influencers, and content creators.
• Oversee the brand's newsroom, ensuring timely, relevant, and brand-aligned content.
• Track and report on media coverage and newsroom engagement using tools like Cision, Muck Rack, or Meltwater.
• Monitor cultural moments and media trends to identify timely PR opportunities.
• Collaborate with cross-functional teams to shape stories that resonate with media and consumers.
• Respond to media inquiries and coordinate interviews, statements, and product information.
• Support media training for executives and assist with PR activations and events.
• Monitor media coverage and industry trends to protect brand reputation and evaluate earned media opportunities and risks.

Requirements

• 3+ years of experience in public relations, communications, or media relations.
• Proven success in media pitching and securing placements with limited agency support.
• Strong written and verbal communication skills with excellent storytelling ability.
• Detail-oriented and organized with the ability to manage multiple projects.
• Familiarity with PR tools and media databases (e.g., Muck Rack, Cision, Meltwater).
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Proactive, collaborative mindset and passion for brand storytelling.

Nice to Have

• Experience supporting brand activations and event-based storytelling.
• A strong sense of cultural fluency and trend awareness.
• Hands-on experience managing a brand newsroom or similar content hub.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 3+ years of experience in public relations, communications, or media relations.

Benefits & Perks

• Medical, dental, short and long-term disability, AD&D, and life insurance from day one.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Access to on-site fitness center, day care, and company store (for WHQ).
• Community involvement through 'Campbell's Cares' program with employee donation and volunteer matching.
• Participation in Employee Resource Groups (ERGs).