Director - Middle Eastern Marketing

About the Role

Key Responsibilities

• Identifies and attracts international and domestic ethnic customers through cultural development.
• Analyzes the marketing potential of Middle Eastern cultures and creates a marketing strategy.
• Provides clear goals and objectives for business plan to cultivate new business and grow existing business from Middle Eastern countries.
• Responsible for evaluating player credit worthiness to determine which promotions we offer customers.
• Identifies a segment of players to market and creates appropriate promotional programs considering the probability of repeat business taking into consideration cultural differences.
• Creates strategies to counter competitors advertising approach and increase the company's market share.
• Has an understanding of the customer base and cultures through the experience of living in several countries represented by the department.
• Travels to conduct marketing trips to domestic and international destinations.
• Manages complimentary expenses to ensure the revenue margin meets profitability guidelines.

Requirements

• Requires a Bachelor of Science in Business, Marketing, International Marketing or Management.
• A minimum of two years' experience in Casino operations, specifically in international Player Development.
• Requires a detailed understanding of the cultures and customs of the specific region assigned to the executive.
• Advanced knowledge of Middle Eastern culture and customs.
• Ability to understand, identify and bridge cultural differences between international casino guests and the Wynn Las Vegas casino and resort.
• Proficiency in Microsoft Outlook, Word and Excel.
• Outstanding organizational, interpersonal, and administrative skills, with excellent attention to detail.
• Ability to work in a fast-paced environment and think dynamically.
• Must be 21 years of age or older.
• Must be able to obtain and maintain any licensing or active work cards required for this position.

Nice to Have

• Fluency in English plus a Middle Eastern language, preferably Arabic.