Director of Content

About the Role

Key Responsibilities

• Lead Seed's Content discipline to publish standard-setting content to increase awareness, reach, engagement, retention, and new member adoption.
• Conceptualize, develop, and ensure progress against the annual Content Roadmap for the company, determining strategic objectives, initiatives, and projects for the Content team.
• Oversee editorial content strategy, including development, execution, and evolution of key concepts and storylines across all editorial channels (social, email, web, etc.).
• Define and lead content's role across the entire Seed brand ecosystem — Social, Web, LCM, Internal, Paid, Earned, Member Communications.
• Partner deeply with Copy, Design, PMM, Science, and Integrated Marketing to tell a cohesive Seed story across all touchpoints and campaigns.
• Collaborate with cross-functional teams (Creative, Growth, Product, Legal, Executive, SciComms, Partnerships, etc.) to ensure the community voice is heard and the audience feels recognized and included.
• Lead a cross-functional team to respond to cultural opportunities through authentic brand voice.
• Infuse the Seed brand tone and voice throughout content platforms for consumers, practitioners, and partners.
• Innovate in content formats and approaches, integrating emerging trends and technologies, including AI.
• Hands-on writing, proofreading, and editing to generate deliverables like white papers, web content, email copy, long-form content, etc.
• Help design experiences to onboard and retain audiences and strengthen communities.
• Develop strategies to foster brand advocacy and leverage culturally relevant opportunities.
• Apply audience research, data, and cultural trends to develop and iterate content approaches with new technologies and partners.
• Report on and analyze content performance, making recommendations to improve internal processes.
• Develop owned GTM strategy for new products in collaboration with Marketing and Creative teams.
• Promote continuous learning, experimentation, and use of emerging trends and technologies within the content team.
• Provide coaching, professional development, and support to team members to foster growth and performance.

Requirements

• 6-8+ years in a direct content leadership role building and owning content strategies end to end.
• Experience in journalism, communications, media relations, public relations, or a related field.
• Experience in SEO strategy.
• Experience managing and building a team of content creators.
• Excellent relationship-building and collaboration techniques with cross-functional groups in a fast-paced environment.
• Exceptional creative and technical communication skills.
• Highly organized with strong attention to detail.
• Proven ability to build and lead a multidisciplinary team.
• Proven ability to use quantitative data to analyze content performance.
• Thorough understanding of digital strategy, social platforms, and content creation.
• Ability to work successfully in an ever-changing, fast-paced environment.
• Strong network of freelance creative talent (writers, poets, videographers, sound editors, 3D animators, etc.).

Nice to Have

• Experience with emerging content formats and technologies, including AI.
• Experience in developing and executing content GTM strategies for new products.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in content leadership and related fields is required.

Benefits & Perks

• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend, 401(k) match.