Director of Digital Growth

About the Role

Key Responsibilities

• Lead and Execute Digital Growth Strategy: Develop and drive an integrated digital growth strategy across paid media, SEO/SEM, website optimization, and lifecycle marketing to support customer acquisition, engagement, and retention goals.
• Manage and Mentor a Small Digital Team: Lead a small team of growth marketers, providing tactical guidance, coaching, and development to elevate their performance and grow digital marketing capabilities across the organization.
• Campaign Development and Optimization: Plan, execute, and continuously optimize multi-channel digital marketing campaigns-across search, display, social, and other paid/organic channels-with a focus on ROI, conversion rates, and customer journey performance. Identify and prioritize conversion bottlenecks in sales funnels. Collaborate with data analysts to interpret reports, then design and implement A/B tests and funnel optimizations based on insights.
• Data-Driven Decision Making: Use analytics tools and performance data to identify trends, test hypotheses, and make informed decisions that improve funnel efficiency, customer acquisition cost, and lifetime value. Provide the forecasting, measuring, and reporting on digital campaign performance.
• Website and Funnel Optimization: Partner with web and content teams to enhance digital experiences, improve site performance, increase conversion rates, and support growth through ongoing experimentation and A/B testing.
• Oversee CRM strategy, ensuring personalized and effective customer journeys to enhance customer engagement and lifetime value (LTV), drive repeat purchases and reduce churn.
• Cross-Functional Collaboration: Work closely with Product Marketing, Regional Marketing, Content, Campaigns, and Sales teams to align digital strategies with go-to-market plans, content calendars, and product priorities.
• MarTech & Toolset Enablement: Leverage and optimize marketing technology platforms (e.g., marketing automation, analytics, and CRM tools) to improve campaign execution, tracking, and attribution across the funnel.

Requirements

• 7-10+ years of experience in marketing, data, or digital growth roles.
• Proven track record in digital marketing, of SEO, growth marketing, data strategy, and analytics.
• Experience leading and mentoring high-performing teams.
• Strong analytical skills and experience using data and experimentation to inform decision-making.
• Strategic thinker with strong executional follow-through.
• Excellent leadership, communication, and interpersonal skills.
• Passion for digital innovation and a commitment to delivering exceptional results.

Benefits & Perks

• Help lead communications for a global, high-growth tech company at the center of cybersecurity and IT transformation.
• A fast-moving, agile, and collaborative environment where your work drives real visibility and impact.
• Competitive salary, benefits, and opportunities for advancement.
• A team of smart, driven colleagues who care deeply about our mission and culture.
• Our people demonstrate our winning culture through positive and meaningful relationships.
• We invest in our people and offer programs that enable them to pursue a fulfilling career.
• Our team members' health and wellness is a priority as well as rewarding them for their hard work.