Director of Digital Performance Marketing

About the Role

Key Responsibilities

• Strategize and manage the continuous improvement of digital marketing, product marketing, and growth marketing efforts.
• Lead a team focused on driving enrollment and revenue growth through data-informed strategies.
• Collaborate with Academic departments, IT Services, International Programs, and Student Services to maintain a fully operational digital marketing presence.
• Ensure reliable integration across UNEX systems, including Destiny, Marketing Cloud, and Salesforce.
• Oversee performance marketing, growth strategy, marketing analytics, and consumer insights to enhance the student experience and expand reach.

Requirements

• 5-10 years of experience in digital communications operations, complex marketing systems, and/or website management systems.
• Highly collaborative hands-on team player with focus on problem resolution, efficient operations, and customer service.
• Strong skills and experience managing a team of direct reports, including staff selection, training, supervision, and evaluation.
• Customer-focused attitude with a positive, solutions-oriented approach.
• Strong knowledge of current and emerging digital communications best practices, including governance frameworks.
• Excellent project management, analytical, and problem-solving skills with ability to work with multiple stakeholders.
• Ability to quickly learn business environment and client goals to identify new methods and site enhancements.
• Metrics-driven approach to continuous improvement with strong analytical skills for actionable insights.
• Proficiency in creating and managing data visualizations and dashboards using tools like Tableau.
• Solid understanding of SEO fundamentals and experience with analytics and SEO tools such as Google Analytics 4, Google Search Console, SEMrush, and Google Tag Manager.
• Experience developing online marketing/e-commerce sites, web strategy, UI/UX, and functionalities.
• Proficiency in marketing, web content development, and emerging technologies.
• Experience executing integrated campaigns within Salesforce Marketing Cloud, including CRM data, automation, and customer journey mapping.
• Knowledge of implementing and managing lead capture forms with tools like FormTitan, ensuring proper data integration.

Nice to Have

• Experience with web strategy & production, site operations, and lead generation optimization.
• Familiarity with Salesforce Cloud analysis skills and demand generation marketing.
• Experience with web development, UX design, and digital campaign management.

Qualifications

• Bachelor's Degree in Marketing or related fields and/or an equivalent combination of education/training and experience.
• Background check and Live Scan background check required.
• Candidate must be 18 years or older.

Benefits & Perks

• Full pay range with consideration of experience, skills, and education.
• Benefits that start on day one.
• UC Total Compensation Estimator available to calculate total compensation with benefits.