Director of Digital Product

Belle Tire

Southfield, MI

Full Time

Director

142k-176k

23 days ago

Job Description

About the Role

The Director of Digital Product leads the transformation and modernization of Belle Tire's digital platforms, focusing on website and eCommerce experience. The role involves owning the digital product strategy, roadmap, and execution to enhance customer engagement, drive conversion, and support growth. The position requires partnering cross-functionally with IT, UX/design, data, and operations to reimagine digital products supporting the entire customer journey from discovery to post-sale engagement. It is a strategic, leadership role that combines hands-on work with influencing teams and stakeholders.

Key Responsibilities

Drive the transformation of legacy experiences by introducing modern technologies, frameworks, and user-centric design.
Lead end-to-end product lifecycle management, including research, strategy, concepting, testing, launch, optimization, and iteration.
Collaborate closely with UX/UI, engineering, and data teams to ensure high-quality execution and performance.
Monitor KPIs and customer insights to continually improve digital experiences, increase conversions, and reduce friction.
Advocate for innovation, agility, and experimentation in digital product development and operations.
Establish and manage a high-performing cross-functional team.
Serve as the product owner in agile ceremonies, prioritizing features and enhancements based on impact and effort.

Requirements

8+ years of digital product management experience, with 3+ years in a leadership or director-level role.
Demonstrated success leading large-scale website or eCommerce transformations.
Deep understanding of digital UX best practices, analytics, SEO, content management systems, and commerce platforms such as Shopify, Salesforce Commerce Cloud/Marketing Cloud, or Magento.
Strong leadership, collaboration, and stakeholder management skills.
Experience working in agile/scrum environments.
Data-driven mindset with a bias for action, experimentation, and continuous improvement.
Excellent communication and storytelling abilities.

Nice to Have

Experience in retail, automotive, or consumer services industries.
Background in digital marketing, omnichannel commerce, or customer experience design.
Technical fluency to collaborate effectively with development and IT teams.

Qualifications

Management experience in digital product roles
Experience with eCommerce platforms and digital marketing tools

Benefits & Perks

Medical, Dental, Vision Insurance
Flexible Spending Account
Life/AD&D Insurance
Short/Long-Term Disability Insurance
Employee Assistance Program
401(K) with company match
Flexible Paid Time Off
Closed Sundays and Holidays
Discounts on Products and Services
Employee Referral Program
Paid Training and Reimbursement for ASE Certifications
Belle Tire Scholarship Program
Career Growth Opportunities with a Growing Company

Working at Belle Tire

At Belle Tire, we believe you deserve a better experience when it comes to tires and vehicle services. We hire people who genuinely care, fostering a culture of trust, respect, and pride. Our shared values include Customer Satisfaction as the Bottom Line, Doing the Right Thing, Setting a positive tone, Embracing a 'We Are They' mindset, and Walking the Walk by following through on commitments. Since 1922, we have built a culture that supports career growth and values diversity, equality, and integrity. We are not just a tire shop; we are Changing Tires.

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