Director of Global SEO

Xsolla

Los Angeles, CA

Full Time

Director

120k-195k

about 1 month ago

Job Description

About the Role

Xsolla is seeking an experienced SEO leader with a proven track record of building and executing full-stack SEO strategies at a global scale. The person most successful in this role will bring a unique blend of technical expertise, content strategy acumen, and leadership skills — able to balance data-driven decision-making with creative storytelling that elevates a brand's voice. The ideal candidate thrives at the intersection of technical architecture, on-page optimization, and content innovation, ensuring that SEO is always aligned with both business goals and user intent. They are comfortable owning the end-to-end SEO vision for a high-profile digital platform, influencing not only how it's built but also how millions engage with it worldwide. This person has successfully led SEO initiatives for enterprise-level sites, partnering across product, design, engineering, and marketing teams to deliver measurable growth.

Key Responsibilities

Build and execute a full-stack SEO strategy supporting global awareness, lead generation, and revenue goals.
Lead SEO planning for the xsolla.com re-launch and the entire web presence, ensuring technical excellence and a future-ready architecture.
Champion SEO across departments, embedding it into Product, Engineering, Content, and Design workflows.
Oversee site architecture, crawlability, structured data, Core Web Vitals, and international SEO.
Lead large-scale migrations, URL mapping, and hreflang implementations for multilingual markets.
Collaborate with developers to ensure SEO performance is engineered into the site from day one.
Drive content strategies for high-value B2B, SaaS, and e-commerce keywords.
Ensure all copy follows Xsolla's Shadow Hero voice — positioning the audience as the hero, not us.
Partner with Creative and Product Marketing to develop SEO-rich landing pages, case studies, and product hubs.
Define and track KPIs tied to organic traffic, engagement, lead quality, and revenue impact.
Use GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and other tools to monitor and improve performance.

Requirements

8+ years SEO experience, including at least 3 years in a leadership role managing enterprise-level, multilingual websites.
Proven results in B2B, SaaS, and e-commerce SEO.
Expertise in technical SEO, site migrations, and Core Web Vitals.
Strong grasp of content marketing, conversion optimization, and analytics.
Experience leading SEO during high-profile website re-launches.
Comfort working with headless CMS and JavaScript frameworks (React, Next.js).
A strategic yet hands-on approach — able to set vision and get into the details when needed.

Nice to Have

Experience with JavaScript frameworks such as React and Next.js.
Knowledge of working with headless CMS systems.

Qualifications

Educational background is not explicitly specified, but extensive professional experience in SEO is required.

Benefits & Perks

Full-time employment with eligibility for bonus opportunities, incentives, and other benefits.
Competitive salary range based on experience, skills, and location.

Working at Xsolla

Xsolla celebrates diversity and is committed to creating an inclusive environment for all employees. They do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.

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