Director of Growth Strategy & Analytics

Zirrus.Net

Yadkinville, NC

Full Time

Director

8 days ago

Job Description

About the Role

Zirrus is seeking a Director of Growth Strategy & Analytics to help accelerate quality growth by turning data into strategic insights and actionable decisions. This pivotal role involves partnering across various business functions—including marketing, sales, finance, and operations—to improve performance, optimize investments, and support business expansion. The role emphasizes data-driven decision-making in a fast-paced environment, with opportunities to influence major strategic initiatives and work closely with senior leadership.

Key Responsibilities

Own end-to-end marketing performance reporting: campaign ROI, CAC, churn, and funnel KPIs
Build dashboards and insights that guide investment decisions and media optimization
Monitor customer behavior across channels—digital, retail, referral—and recommend improvements
Develop and maintain attribution models to understand multi-touch performance across campaigns and touchpoints
Partner with marketing division heads, sales, operations, and finance to build business cases for pricing, territory expansion, and bundling strategies
Lead post-campaign performance reviews and translate learnings into actionable improvements
Provide strategic guidance to elevate how data is used in marketing and sales, including CRM, media, and funnel analytics
Own and refine sales forecasting in collaboration with various business leaders
Create scenario models and sensitivity analyses to support budget planning and investment trade-offs
Evaluate and improve the marketing analytics tech stack to enhance data flow, reporting speed, and decision quality
Serve as the marketing team's internal data expert—making complex analytics clear, digestible, and actionable
Partner with the VP of Marketing on budgeting, forecasting, and strategic planning

Requirements

5-8 years of progressive experience in marketing analytics, commercial finance, or consulting
Proven ability to influence strategic decisions and partner cross-functionally
Experience working in fast-paced, data-driven environments
Strong financial acumen—understanding ROI, LTV, CAC, and building business cases
Experience in revenue growth management—including pricing, promo effectiveness, product mix, and channel strategy
Advanced Excel skills and experience with data tools such as Power BI
Ability to build models, automate reporting, and streamline analysis
Familiarity with CRM and digital marketing platforms (e.g., HubSpot, Salesforce)
Experience developing or utilizing attribution models and/or marketing mix models
Familiarity with dashboard tools like Looker, Tableau, or similar
Exposure to SQL or data querying tools is a plus

Nice to Have

Experience with dashboard tools like Looker, Tableau, or similar
Exposure to SQL or data querying tools

Working at Zirrus.Net

You'll work on real products that impact real people—homeowners and business owners alike. You'll be part of a tight-knit team where your work is seen, valued, and rewarded. You'll have daily exposure to senior leaders including the CEO and influence major decisions. Zirrus invests in people who invest in us, offering opportunities for rapid growth and leadership in a transformation towards data-led decision-making in a longstanding startup with big ambitions.

Apply Now