Director of Leasing and Marketing

About the Role

Key Responsibilities

• Oversee leasing at all properties and collaborate with leasing staff to ensure units are efficiently leased.
• Prepare and present weekly leasing reports to upper management with proactive and corrective actions where necessary.
• Mentor and manage leasing staff, including weekly formal calls to review performance.
• Visit properties frequently to assess on-the-ground property conditions and onsite leasing team performance.
• Review all advertising weekly for accuracy and effectiveness, and execute improvements as needed.
• Make proactive suggestions and implementations regarding marketing spending and campaign ideas, including changes to visuals and ad copy.
• Execute competitive analysis of market monthly or more frequently, including pricing, marketing, and building finishes/amenities.
• Prepare and present weekly reports to upper management on traffic and marketing effectiveness.
• Utilize statistical analysis techniques to evaluate advertisement performance and enhance strategies.
• Implement AI-driven solutions to boost online traffic, visibility, and attract potential customers.
• Employ technology tools to effectively drive and increase website traffic.
• Verify lease applications and prepare lease renewals.
• Collaborate with upper management to price units quarterly.
• Coordinate with Property Manager to ensure timely apartment turnover to minimize vacancy.
• Ensure accurate and timely reporting of move-ins and move-outs.
• Complete other duties as assigned by upper management.

Requirements

• Minimum of 5 years' experience in leasing, with at least 2 years as a leasing manager.
• Strong interpersonal skills.
• Proficient in computer programs, including Microsoft Office and Yardi.
• Well organized with excellent time management skills.
• In-depth knowledge of all rules, regulations, and laws regarding property management.
• Maintain regular and punctual attendance.
• Work overtime hours as required to complete assignments/projects.
• Ability to commute to Edison, NJ 08837.

Qualifications

• Property leasing: 5 years
• Management: 5 years
• Real estate: 5 years
• Marketing: 5 years
• Ability to commute to Edison, NJ 08837

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance