Director of Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive annual marketing strategy to support business growth and regional expansion.
• Oversee brand identity, messaging, and visual presentation across digital and traditional channels.
• Lead marketing campaigns across digital, print, social media, public relations, and events.
• Collaborate closely with business development, project teams, and executives to support proposals, presentations, and lead generation.
• Manage creation and distribution of marketing collateral, including brochures, case studies, project sheets, awards submissions, and internal newsletters.
• Oversee company website maintenance and social media presence, ensuring updated project portfolios, optimized content, and visual storytelling.
• Coordinate event planning and community engagement—including groundbreakings, open houses, sponsorships, and industry conferences.
• Arrange project photography and video documentation to showcase completed and ongoing work.
• Conduct market and competitor research, manage branding across equipment and materials, and identify award opportunities.
• Measure marketing performance through metrics, budgets, and ROI analysis—adjusting strategies to maximize impact.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 5 years of marketing experience—preferably within construction, architecture, engineering, or real estate industries.
• Proven experience guiding marketing campaigns from strategy through execution.
• Strong writing, editing, storytelling, and communication abilities.
• Proficiency with marketing tools—e.g., Adobe Creative Suite, CRM platforms, CMS (e.g., WordPress), social media management tools.
• High organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
• Ability to collaborate across teams and lead external vendors (e.g., designers, PR firms, photographers).

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 5 years of marketing experience—preferably within construction, architecture, engineering, or real estate industries.