Specialist, B2B and Channel Marketing

About the Role

Key Responsibilities

• Works with and assists in the creation, delivery and execution of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive certification training.
• Responsible for tracking overall effectiveness of campaigns/projects, recommending appropriate adjustments (media mix and consumer targeting strategies) to improve results based on experience, data, and analytics. Uses A/B testing when appropriate.
• Acts as SME within the organization for B2B segments.
• Contributes to projects and campaigns and to creative and analytical brainstorming.
• Ability to manage multiple projects from start to finish, meeting deadlines.
• Experience in copywriting and producing content.
• Collaborates with counterparts in wider marketing team to ensure best practices, sharing of insights and delivery of a positive experience for our audiences.
• Stays informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.
• Ability to understand and translate ISC2's offerings into value-add propositions.
• Participate and assist in the development and execution of GTM plans and strategies for new, current and updated offerings.
• Assist in measuring effectiveness of marketing programs on an ongoing basis via input and reporting; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies.
• Conduct market, audience and competitive research to identify new industry opportunities.
• Work collaboratively with the team to meet ongoing business objectives.
• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment.
• Miscellaneous duties as assigned.

Requirements

• Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.).
• Experience in marketing writing (submit sample).
• Excellent PC skills including MS Office products (Word, Excel, PowerPoint, Outlook), internet and web applications/navigation.
• Salesforce CRM and Marketing Cloud knowledge a plus.
• Bachelor's Degree in Marketing, Advertising, Communications, or related field preferred.
• 3+ years' experience planning, managing and executing marketing campaigns, preferably for professional development products.
• Marketing experience in information security, information technology, training and certification programs/organizations or association membership is preferred.

Nice to Have

• Canva, Photoshop and InDesign experience preferred.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, or related field preferred.
• 3+ years' experience planning, managing and executing marketing campaigns, preferably for professional development products.