Director of Marketing Analytics

Northwest Bank

Columbus, OH

Full Time

Director

11 days ago

Job Description

About the Role

Northwest Bank is a premier financial services provider focused on delivering best-in-class customer experiences while remaining committed to the local communities we serve. As our Director of Marketing Analytics & Research, you will collaborate cross-functionally guided by a core principle of putting the customer front and center. You will lead how the bank uses data to measure the effectiveness of marketing investments, consult with internal partners on driving profitable growth, and serve as a partner to business leaders and marketing colleagues to offer insights that drive business outcomes.

Key Responsibilities

Develop a process and methodology for understanding how the bank's marketing investment drives brand growth, customer acquisition, retention, and relationship deepening across various segments.
Employ a consultative approach to providing insights focused on customer, competitive, and market trends to help drive marketing strategy.
Present insights and analytics to stakeholders and lead efforts to integrate research findings to support marketing, brand, and product decisions, including creating executive-level presentations and data visualizations.
Partner with internal teams to address complex business questions, conduct analysis, and communicate actionable insights through storytelling.
Demonstrate expertise with customer data, identify and fill data gaps using internal resources and outside vendors.
Apply customer and market data to enhance development of customer segments and marketing journeys.
Leverage qualitative and quantitative primary market research, either in-house or with third-party firms, to inform bank decisions.
Develop effective test design strategies to maximize insights.
Work with marketing, data teams, and leadership to develop a data strategy to drive revenue, optimize programs, and enhance experiences/products.
Serve as a key influencer of the bank’s marketing technology stack and roadmap.
Partner with technology and information systems to implement data requests and system changes.
Build and maintain dashboards to measure customer growth and marketing performance.
Extract data and generate reports from tools like Google Analytics, marketing automation platforms, testing tools, and CRM systems.
Develop prospect and customer targeting criteria using data science techniques and large data sets.
Support prospect and customer targeting for digital and non-digital campaigns.
Ensure compliance with policies and regulations, and work efficiently with department-specific software and equipment.
Complete other duties and special projects as requested by management.
Provide leadership and support for safety and loss prevention programs, including emergency procedures.

Requirements

Bachelor's Degree in Business, Data Science, Statistics, Finance, Marketing, or related field.
8 - 12 years of experience in business and/or marketing analytics or data science.
Experience with data visualization tools such as Power BI.
Ability to identify problems, evaluate information, and suggest solutions, including innovative approaches.
Effective resource allocation and decision-making skills.
Strong communication skills for presenting ideas and insights clearly.
Ability to motivate and lead teams, assign work, and support others.
Understanding and application of procedures, regulations, and policies.
Strong SQL skills and experience analyzing large data sets.
Exceptional project management skills with the ability to handle multiple initiatives under tight deadlines.
Analytical, quantitative, and problem-solving skills to derive insights and recommendations.
Excellent interpersonal skills, positive attitude, and leadership abilities.
Ability to build, analyze, validate, and test marketing tools and models.
Experience extracting customer data from databases or data warehouses.
Knowledge of modern customer data management strategies and platforms.