Director of Marketing Analytics and CRM

Power Home Remodeling

Philadelphia, PA

Full Time

Director

11 days ago

Job Description

About the Role

The Director of Marketing Analytics and CRM at Power Home Remodeling will drive the vision for analytics and customer relationship management within the organization. This role involves expanding reporting capabilities, building advanced analytics foundations, and designing future marketing communication tools and database marketing strategies. The position requires a seasoned professional with extensive experience in CRM, digital analytics, and e-commerce, who is proactive, organized, and a strong leader. The company is recognized as a top workplace, experiencing rapid growth with plans to expand offices and revenue.

Key Responsibilities

Lead cross-channel life cycle marketing strategy using new and existing tools such as Email, SMS, and Apps.
Build out customer communication strategies and develop in-house technology platforms to enable execution.
Develop customer segmentation strategies for marketing and customer-based reporting.
Responsible for marketing analytics, including developing frameworks for marketing channel and website reporting.
Ensure marketing and website data health, including data accuracy across platforms and the website.
Collaborate with key stakeholders to develop technology, analytics, and campaign capabilities.
Monitor and track consumer behavior, market trends, and competitive activity to inform new features and solutions.
Manage, mentor, and build a team to support marketing analytics and CRM initiatives.

Requirements

10+ years of experience in CRM or Analytics leadership roles at established retail or Ecommerce brands.
B2C experience across digital and traditional marketing channels.
Proven track record in driving e-commerce growth, customer acquisition, and retention.
Experience working with enterprise CRM platforms such as Salesforce or Adobe.
Experience with Google Analytics and other web tracking platforms.
Experience with advanced marketing analytics such as Media Mix Modeling.
Highly organized, proactive, detail-oriented, and a strong leader with excellent communication skills.

Nice to Have

CDP experience.

Benefits & Perks

Full medical, dental, life, and disability insurance plans.
Subsidized child care and fertility benefits.
Paid parental leave.
Free health screenings and wellness rewards.
Comprehensive 401(k) retirement savings program with company match.
Ample paid vacation and holidays.
Year-round events including an all-expenses-paid music festival in Cancun, Mexico.
Year-round volunteer opportunities.
Personal development resources including books, courses, and leadership conference attendance.
Artfully designed office spaces and relocation opportunities.