Director of Marketing and Business Development

Addison Group

Rockville, MD

Full Time

Director

175k-200k

13 days ago

Job Description

About the Role

Addison Group is seeking an experienced Director of Marketing & Business Development to join our client, a well-established and respected law firm located in Montgomery County, MD. This is a high-impact leadership role that will drive firm-wide marketing, branding, and business development strategies. The ideal candidate brings a blend of strategic thinking, creativity, and professional services experience, particularly in the legal sector.

Key Responsibilities

Build and strengthen relationships with current clients while launching initiatives that generate new business opportunities.
Partner with leadership to shape and implement strategic marketing plans tailored to specific regions, practice areas, industries, and individual attorneys.
Optimize the firm's visibility through events, sponsorships, thought leadership, speaking opportunities, and digital campaigns.
Maintain a structured process for updating marketing content, client information, and pitch materials in alignment with the firm's goals.
Track industry trends and competitive intelligence to guide strategic decisions and identify growth opportunities.
Enhance the firm's data collection processes and usage to better understand market positioning and client experience.
Oversee updates to marketing databases, website content, professional bios, CRM systems, and mailing lists.
Ensure consistent messaging across all communication channels, including digital media, PR, and internal communications.
Lead cross-functional collaboration with attorneys and practice groups to align business development efforts with firm-wide objectives.
Leverage a mix of earned media, digital marketing, and content strategy to elevate brand awareness and credibility.

Requirements

Bachelor's degree in Marketing, Communications, or a related business discipline.
A minimum of 10 years of marketing/business development experience in a professional services environment, with at least 5 years in a law firm setting.
Proven leadership and people management experience.
Strategic thinker with strong analytical and problem-solving skills.
Excellent written and verbal communication skills, including experience with content development and presentations.
Ability to coach and collaborate with attorneys on business development goals.
Technical proficiency in Microsoft PowerPoint and Excel.
Familiarity with CRM systems such as ContactEase or similar platforms.
Experience with website content management systems (e.g., WordPress).
Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.) is a plus.

Nice to Have

Experience with website content management systems like WordPress.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.).

Qualifications

Bachelor's degree in Marketing, Communications, or a related business discipline.
A minimum of 10 years of marketing/business development experience in a professional services environment, with at least 5 years in a law firm setting.

Benefits & Perks

Health Insurance including Dental, Vision, Long-Term Disability and Life Insurance.
Flexible Spending Accounts
401(K) Profit Sharing Plan
Holiday and Birthday Leave
Paid Time Off (PTO) Leave
Free Parking
Wellness Initiatives
Employee Assistance Program

Working at Addison Group

Addison Group is an Equal Opportunity Employer. They provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or veteran status. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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