Director of Marketing and Communications

About the Role

Key Responsibilities

• Formulate and execute rooms focused Marketing and PR initiatives including print/digital promotions, email campaigns, third party email/direct marketing initiatives, website, social media planning and execution, writing and editing press releases and other communications, local/regional pitching efforts and oversight of PR agency and external support teams.
• Formulate and execute Food & Beverage related Marketing and PR initiatives such as check stuffers, menu designs, updating website with new menus and content, social media, collateral creation, and media pitching.
• Formulate and execute Spa and Retail related Marketing and PR initiatives including check stuffers, trunk shows, interviews, articles, website updates, social media, and media pitching.
• Serve as day-to-day contact for outside PR agency, manage media visits, create itineraries, and coordinate media entertainment.
• Oversee website content updates, work with department heads to generate content, and lead content brainstorming sessions.
• Manage media planning and ad execution, work with Digital Marketing team on SEO, PPC, and web analytics.
• Monitor and maintain budget, ensuring department expenses stay within budget and prioritize profitable projects.
• Work with revenue management to leverage online listings and position rates for success.
• Manage marketing & communication team members, including the manager and coordinator.
• Coordinate and execute special events such as customer appreciation events, press trips, FAM trips, outdoor activities, and photo shoots.
• Lead annual programming planning through MIPS.
• Oversee social media execution across hotel accounts, including photoshoots and paid social campaigns.
• Promote and protect brand equity as a brand representative.
• Support marketing communication efforts through campaigns, advertising, online media, public relations, blogs, etc.
• Coordinate marketing initiatives with hotel outlets and manage third-party vendor communications.
• Develop and manage strategic campaigns for packages and promotions to meet revenue goals and increase market share.
• Build partnerships with local organizations to increase brand awareness.
• Represent the hotel at industry and community functions.
• Collaborate with all departments and assist with reports and competition data collection.

Requirements

• High school or equivalent education required. Bachelor's Degree required.
• 5 - 8 years' experience in marketing, advertising, branding, public relations, social media strategy and execution.
• Computer proficiency and administratively strong.
• Must possess basic photography skills for social media content creation.
• Knowledge of food and beverage menus, food preparation and presentation.
• Must be able to speak, read, write and understand the primary language(s) used in the workplace.
• Must be able to read and write to facilitate the communication process.
• Requires good communication skills, both verbal and written.
• Excellent inter-personal and sales/marketing and public relations related experience.
• Exceptional organizational and supervisory skills.
• Ability to act independently with minimal or no supervision.
• Ability to communicate customer needs and resolve complaints independently.
• Sales ability and skill in both oral and written form.
• Must possess basic computational ability.
• Must possess computer skills, including Microsoft Word, Excel, PowerPoint and Opera.
• Ability to establish and master goals.

Nice to Have

• Knowledge of online travel sites and online listings.
• Experience with content creation and social media campaigns.

Qualifications

• High school or equivalent education required.
• Bachelor's Degree required.

Benefits & Perks

• Not explicitly specified in the description.