Director of Marketing

About the Role

Key Responsibilities

• Direct the planning, creation, development, socialization, execution, and reporting of integrated marketing strategies that support Alumni Association brand, program goals, and objectives.
• Oversee the marketing budget and be financially responsible for Alumni Association and MarCom resources by managing monthly spending, forecasting, and stewarding, and assist MarCom leadership with budget planning and tracking.
• Manage portfolio strategy, hiring, training, evaluating, coaching, assigning work, setting goals and objectives, and ensuring alignment with Alumni Association and program objectives.
• Ensure all marketing efforts are consistent with the Alumni Association brand and focused on program and development goals.
• Ensure campaigns and initiatives are integrated, cohesive, compelling, effective, consistent across platforms, and deliver a strong ROI.
• Refine and optimize standards and processes to ensure productivity, quality, transparency, and stakeholder satisfaction across all marketing activities.
• Advocate for and support professional and technical development of marketing staff.
• Develop a deep understanding of target audiences, identify segment trends and opportunities, and ensure strategies effectively reach each segment.
• Monitor industry trends and best practices, make strategic recommendations, and implement procedural changes.
• Develop and cultivate collaborative relationships with programs and campus partners, and support staff development by raising awareness about the brand and marketing strategies.
• Support University Relations efforts by demonstrating AAUM value to campus units/partners.
• Build digital skill sets and incorporate into work, participate in team meetings, alumni events, and staff retreats, and support the Alumni Association's vision of creating a place of belonging for all alumni.
• Provide organizational leadership by demonstrating AAUM core values and working collaboratively with staff and teams.
• Support the Alumni Association's Board of Directors, committees, and volunteers, and coordinate special projects as assigned.
• Participate in university committees and share knowledge through internal communication.
• Remain current with technology and educational resources, and support staff in professional development.

Requirements

• 8-10 years of marketing experience in a relevant field.
• Demonstrated successful experience creating and executing marketing campaigns through various channels.
• Experience supervising marketing professionals and leading high-performing teams.
• Ability to develop strategic, data-driven marketing plans and analyze trends to improve membership value.
• Proactive with a can-do attitude, managing projects and teams as an enterprise leader with entrepreneurial spirit.
• Strong project management skills from concept to completion.
• Partnership skills to develop internal and external relationships with vendors and partners.
• Passion for building digital skill sets and staying current with technology.
• Excellent written and verbal communication skills, including giving presentations and providing direction.
• Ability to work effectively in a multicultural and diverse environment.
• Experience in higher education preferred.
• Understanding of marketing ROI models and campaign effectiveness measurement.
• Experience with project management software, Microsoft Office, Google Suite, Salesforce, and marketing cloud.
• Knowledge of managing paid media including digital, direct mail, radio, etc.
• Flexibility to work evenings and weekends for events and programs.

Nice to Have

• Experience with Salesforce and marketing cloud.
• Experience with primary elements of paid mixed media including digital, direct mail, radio, etc.
• Experience in higher education.

Qualifications

• Bachelor’s degree or higher in marketing, communications, or a related field (implied by experience requirements).

Benefits & Perks

• Hybrid work location at the Alumni Center in Ann Arbor, MI.
• Opportunity to lead a strategic marketing team within a prestigious university setting.