Director of Marketing - Nekoosa

About the Role

Key Responsibilities

• Lead the marketing function across strategy, product management, and marketing communications to drive global brand and revenue growth.
• Grow market share in the carbonless and application tape segments by 1% annually through distributor marketing programs (~$1.5M in new revenue/year per segment).
• Drive profitable product launches, introducing one new innovation per quarter with a minimum 15% EBITDA margin in the VisCom specialty wide format market.
• Optimize go-to-market channels and expand distributor, OEM/private label, and sales agent partnerships to maximize growth opportunities.
• Build and manage a robust marketing team, aligning with business development, sales, and executive leadership to ensure strategic alignment and execution.
• Sustain and improve margins through data-driven pricing strategy and disciplined product portfolio management.
• Identify and activate new markets - develop a pipeline of $5M+ opportunities (per year) through acquisition, market entry, or product platform expansion with 12%+ EBITDA margins.

Requirements

• 8+ years of progressive experience in B2B marketing leadership, preferably within manufacturing, industrial products, or specialty materials.
• Proven success in driving revenue through channel marketing, distributor programs, and product lifecycle management.
• Strong analytical mindset with experience leading data-driven marketing strategies and pricing initiatives.
• Demonstrated ability to build, coach, and scale marketing teams with a focus on execution and growth.
• Experience launching high-margin products, managing cross-functional teams, and leading campaigns across multiple channels.
• Strategic thinking and business acumen to manage partnerships, identify new market opportunities, and drive long-term value.

Nice to Have

• Experience within manufacturing, industrial products, or specialty materials industries.
• Experience managing cross-functional teams and leading multi-channel campaigns.
• Knowledge of go-to-market strategies and product lifecycle management.

Qualifications

• Experience in B2B marketing leadership roles.
• Proven success in channel marketing, distributor programs, and product management.
• Strong analytical skills and experience with data-driven strategies.
• Ability to build and lead marketing teams.

Benefits & Perks

• Competitive medical, dental, life, AD&D, and vision insurance plans.
• Generous annual time off, including vacation, parental leave, paid volunteer time, sick or emergency time, and 12 holidays.
• Tuition reimbursement (up to $5,250 per year), scholarships for dependents, monthly cell phone reimbursement, and safety glasses reimbursement.
• 401(k), Employee Assistance Program, annual bonus, referral bonus (up to $1,750), STD, LTD, and more.