Director of Marketing | Full Time | Mobile Arena

About the Role

Key Responsibilities

• Develop, implement and evaluate marketing strategy to promote concerts/shows and venues.
• Responsible for the creation, development and implementation of strategic marketing and advertising plans for the three venues.
• Explore cross-marketing opportunities between events, area partners, and throughout the community.
• Create and maintain relationships with local, regional and industry media partners and promoters.
• Collaborate with Visit Mobile and other area stakeholders on promoting and selling Mobile.
• Develop and execute marketing plans to promote all artists/tours coming to Mobile.
• Develop and implement creative campaigns targeting promoters and show organizers to sell Mobile as an entertainment destination.
• Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV and outdoor.
• Create pre-show and post-show guest experiences that draw guests to the venue and the surrounding area.
• Manage internal marketing assets for all events, including marquees, digital video boards, ticket giveaways, LED ribbons, posters and more.
• Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awareness.
• Develop and implement creative campaigns to promote premium seating sales.
• Lead all PR efforts including preparing press releases, pitches and media drops for events and venue initiatives.
• Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events.
• Collaborate and coordinate activities with all internal departments and external personnel to ensure project success.
• Create and manage brand voice for both venues on all social media platforms and external marketing efforts.
• Prepare and maintain project budgets, work closely with General Manager on post-show recaps.
• Research and follow current music marketing trends, venue marketing efforts and implement best practices.
• Analyze marketing efforts and adjust efforts based on learnings, trends, and activity.
• Create and implement grassroots initiatives for all events.
• Project manage F&B initiatives in collaboration with the venue's F&B general manager and division marketing leads.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI.
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget.
• Direct the hiring and training of marketing staff members and oversee their activities.
• Interpret the venue customer experience to be measured.
• Responsible for measuring, reporting and achieving performance against service levels and ROIs.
• Plan and oversee the venue's advertising and promotion activities, including print, electronic, and digital outlets.
• Work with outside advertising agencies, graphic designers, and printers to oversee design, layout and production of promotional materials.
• Work with OVG Corporate Partnerships to leverage sponsorship opportunities and implement corporate sponsorships.
• Standardize reporting of digital marketing campaigns using Google Analytics.
• Provide strategic focus to marketing communications, customer experience strategies and brand management.
• Leverage research and analytical skills to analyze data and inform management decisions.
• Partner with web development team to direct site features, design and goals focusing on customer engagement.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field.
• Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility.
• Knowledge of marketing and advertising/sponsorship program development.
• Knowledge of Public Relations.
• Knowledge of Website maintenance.
• Proficiency with media buying and promotions.
• Ability to travel as required.
• Ability to work nights and weekends as required.
• Ability to work with wide array of client groups, vendors and business partners enterprise-wide.
• Analytical skills to forecast and identify trends using website analytics.
• Excellent verbal and written communication skills.
• Working knowledge of mobile, POS, digital menu boards, guest apps and loyalty systems.
• Digital expertise with various digital channels including website optimization, social media, and data acquisition.
• Demonstrated proficiency with Microsoft Office Suite and Adobe Creative Cloud applications.
• Knowledge of website design and CRM software.
• Demonstrated skills in graphic design.
• Ability to interpret and analyze data to inform decisions.
• Strong research and analytical skills.

Nice to Have

• Knowledge of federal, state and local regulations.
• Experience influencing peers and leadership teams.
• Familiarity with latest trends, technologies and methodologies in graphic design, web design, production.
• Demonstrable track record of success.
• Creativity skills that inspire brand loyalty.
• An entrepreneurial spirit and internal motivation.
• A results-driven leader who thinks in terms of ROI.

Qualifications

• Bachelor's Degree or better from an accredited college or university.

Benefits & Perks

• Health, Dental and Vision Insurance
• 401(k) Savings Plan
• 401(k) matching
• Paid Time Off (vacation days, sick days, and 11 holidays)