Director of Marketing - Utah Royals

About the Role

Key Responsibilities

• Develop and execute the Club's long-term marketing plan, including game-by-game strategies, to achieve brand growth, fan base expansion, and revenue goals across ticketing, merchandise, and sponsorship.
• Lead multi-channel campaigns across digital, social, paid media, CRM, email, SMS, broadcast, print, and grassroots initiatives.
• Ensure consistent brand messaging and storytelling across all touchpoints, highlighting players, fans, and the club's community impact.
• Stay ahead of industry and cultural trends to bring breakthrough marketing strategies to women's sports.
• Oversee marketing campaigns focused on driving direct response (ticketing, merchandise, and memberships).
• Build and enhance the club's owned digital platforms (website, app) to deepen fan engagement and revenue opportunities.
• Collaborate with consumer insights to create dashboards and analyze KPIs, ensuring campaigns are data-driven and measurable.
• Plan and execute matchday marketing, including themes, promotions, giveaways, entertainment, and in-stadium activations, in collaboration with ticketing and operations teams.
• Develop grassroots campaigns and community activations to bring the club closer to fans throughout Utah.
• Create experiential opportunities that inspire fandom, strengthen community ties, and enhance the game-day experience.
• Collaborate with sponsorship teams to design and execute creative activations that provide value to fans and partners.
• Work with a team of marketing professionals (social media, digital, influencers, creative, photography, and video).
• Foster a collaborative culture across departments such as ticketing, partnerships, community, content, merchandise, and operations.
• Manage agencies, budgets, contracts, and vendor relationships effectively.
• Champion the club's mission, values, and culture of inclusion and service.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• 6 or more years of progressive marketing experience, preferably in sports, entertainment, or consumer-facing industries.
• Proven success in executing multi-channel campaigns, driving fan/customer growth, and activating partnerships.
• Strong analytical skills and ability to translate KPIs and insights into actionable marketing strategies.
• Proficiency with CRM, digital ad platforms, analytics dashboards, and marketing software.
• Excellent written, verbal, and presentation skills with the ability to influence across all levels of the organization.
• Comfortable managing budgets, agencies, and cross-functional projects.
• A passion for women's sports, community impact, and soccer culture.
• Able to work evenings and weekends to support the team's schedule.
• Ability to travel both locally and internationally.

Nice to Have

• Previous experience in professional sports marketing.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• Established knowledge of sponsorship assets, sports partnerships, and fan engagement strategies.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 6 or more years of progressive marketing experience.