Director of Performance Marketing

About the Role

Key Responsibilities

• Lead the charge on PPC strategy and execution across Google, social, and display platforms to ensure maximizing efficiency and ROI.
• Craft and launch digital campaigns that inspire action, build trust, and convert audiences into loyal customers.
• Analyze data, identify trends, and turn insights into action—continuously improving campaign performance.
• Oversee all paid search, social advertising, display, and other performance channels.
• Collaborate closely with internal teams to ensure marketing efforts are fully aligned with business priorities and growth objectives.

Requirements

• 3-5 years of digital marketing and lead generation experience, ideally in roofing, home services, or a related industry.
• Deep expertise in paid media strategy, campaign management, and performance optimization.
• A data-driven mindset and the ability to translate metrics into meaningful marketing strategies.

Nice to Have

• Experience in roofing, home services, or related industries.

Qualifications

• Experience in digital marketing and lead generation.
• Expertise in paid media strategy and campaign management.

Benefits & Perks

• Comprehensive medical, dental, and vision insurance.
• Short- and long-term disability coverage.
• 401(k) with company match.
• Competitive compensation and a Corporate Bonus Program.
• Unlimited PTO—because flexibility matters.
• Ongoing training and development.