Director of Performance Marketing

WebMD

El Segundo, CA

Full Time

Director

8 days ago

Job Description

About the Role

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant, and credible health and wellness information, personalized health assessment tools, and access to online communities. This role will focus on developing partnerships with lead generation affiliates to support and grow our expanding line of businesses.

Key Responsibilities

Own the full customer life-cycle including partner engagement, contracting, integrations, day-to-day oversight, optimization of campaigns, and billing
Create strategic account plans to drive growth with existing partnerships
Become a subject matter expert and provide market feedback to the internal team
Work closely with Product and Technical teams to improve our product roadmap, operations, and lead platform
Provide data-driven performance feedback and actionable insights to both internal and external audiences
Achieve revenue and volume goals as assigned
Oversee the day-to-day partner operations which include campaign onboarding, optimization, quality management, and analysis
Develop strategies to find consumers with specific health needs and cultivate new strategic affiliate relationships to drive inbound consumer leads and identify new monetization and revenue opportunities

Requirements

5-7 years in a comparable affiliate marketing or partner management position
Knowledge of performance marketing, lead generation, and online marketing
Experience negotiating MSA agreements
Dynamic self-starter with great problem-solving skills
Effective communicator who excels at cross-functional collaboration
Experience with API-based platforms, lead generation platforms, and/or call platforms is a big plus
Highly organized with a strong attention to detail and good follow-through
Data-driven and very comfortable with Excel