Director of Product & Sales Marketing (AdTech)

Fluent, Inc

New York, NY

Full Time

Director

14 days ago

Job Description

About the Role

Fluent is seeking a product and sales marketing professional to design, produce, and own sales marketing materials in support of their growing business and retail partnerships. This candidate is expected to have a strong acumen for narrative storytelling as well as layouts and composition in B2B materials. They should be able to quickly and effectively produce visuals that convey business/pitch strategy and B2B concepts. This candidate will have a background and/or demonstrated proficiency in design and will have worked alongside sales and/or marketing teams (ideally in a B2B capacity) for 5+ years. This role will report to Fluent's VP of Sales Operations and exist as part of Fluent's marketing team, alongside the design team.

Key Responsibilities

Collaborate with the sales team and sales/marketing operations to design, develop, and iterate on product and sales marketing narratives and collateral, including but not limited to pitch decks, one-sheeters, and case studies.
Identify gaps in product marketing strategy and sales collateral based on evolving business strategy and capabilities, competitive analysis, and marketing events.
Visually interpret data, business strategy/concepts, and Fluent's value propositions into reusable assets across teams.
Own the organization, upkeep, and quality assurance of all sales marketing collateral across the organization.
Work closely with the creative director to ensure Fluent's visual brand is consistently applied and continuously reflective of the business as it evolves.
Assist in copywriting and/or other marketing execution as needed to support the team.

Requirements

Experience in designing and producing sales and product marketing materials in a B2B environment.
Strong storytelling skills and proficiency in visual layouts and composition.
Ability to quickly produce visuals that convey business and pitch strategies.
Background and/or demonstrated proficiency in design.
Experience working alongside sales and/or marketing teams for 5+ years.

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