Director of SEO - 100% remote - NAM

Hostaway

Austin, TX

Full Time

Director

10 days ago

Job Description

About the Role

Hostaway is the market-leading SaaS scale-up transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry. As a profitable and growing company, this role is necessitated by our continued growth. The Director of SEO will drive our position as the global authority in the short-term rental industry, shaping our reputation as the go-to source for operational excellence and PMS selection. The role involves spearheading a unified SEO and AEO/GEO strategy to grow high-intent organic pipeline and ARR across priority regions, while building the systems and team that keep us ahead of rapid search evolution.

Key Responsibilities

Drive organic pipeline and ARR targets by owning the global organic growth strategy (SEO, AEO, GEO).
Develop and implement playbooks and guidelines for AI-answer inclusion, structured knowledge, and citation programs.
Define and prioritize company-level organic topics, themes, and regional strategies (NAM, EMEA, ROW).
Maintain a transparent backlog, manage PR strategy, and collaborate with cross-functional teams to align organic efforts with business goals.
Set technical north stars and KPIs for web performance, crawl/indexation, schema, and internal linking, ensuring robust measurement and log-file analysis.
Lead the creation and execution of SEO technical specs and roadmaps, collaborating with WebDev on release planning, prioritization, and technical experimentation.
Set and approve content themes, objectives, and sequencing to align with topical authority and brand visibility goals, supporting top prompts and organic keyword search for improved presence in LLMs and top-of-funnel growth.
Establish content frameworks and acceptance criteria (including E-E-A-T and localization), and greenlight programmatic templates to ensure high-quality, answer-ready, and regionally relevant content.

Requirements

4 - 6 years of content marketing experience.
2 - 3+ years of owning strategy and leading a team, preferably in B2B SaaS.
Understanding of technical SEO fundamentals and experience leading web development or collaborating closely with WebDev.
Proficiency in keyword research tools such as Ahrefs and SEMrush.
Experience with CMS platforms and marketing automation tools like HubSpot or similar.
Familiarity with Google Analytics (GA4), Unbounce, and SEO monitoring tools.
Understanding of social media scheduling and listening tools.
Curiosity for learning and deepening knowledge in technology, AI, and short-term rentals.

Nice to Have

Experience with structured knowledge and citation programs.
Experience in the shift from traditional SEO to AEO/GEO.
Knowledge of content frameworks including E-E-A-T and localization.

Benefits & Perks

Competitive pay based on market rates in the country of the applicant.
100% remote work within your country of residence.
Valuable stock options in a fast-growing and profitable company.
Values-driven leadership leveraging core values daily.
Unparalleled learning and development opportunities with career growth.
Annual paid leave aligned with country norms.
Country-specific benefits such as health insurance and pensions where customary.
Diverse, international team culture across over 40 countries.

Working at Hostaway

Our dynamic team culture is fueled by our diverse and international makeup, which drives our innovation and creativity. We value our core principles and leverage them daily in decision-making, fostering a collaborative and growth-oriented environment.

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