Director of Social Marketing

Coinbase

Little Rock, AR

Full Time

Director

254k-254k

about 1 month ago

Job Description

About the Role

The Director of Social Marketing at Coinbase is a strategic and results-driven leader responsible for managing Coinbase's online presence across multiple social platforms. The role involves crafting and executing social media strategies to engage a global audience, amplify the brand voice, and foster meaningful conversations about crypto and Web3. The position leads a team of social strategists and content managers, collaborates cross-functionally with Product, Communications, Policy, and Brand teams, and reports on data-driven performance metrics. Coinbase's work culture is intense and collaborative, with a mix of remote and in-person participation, including team and company-wide offsites to foster connection and alignment.

Key Responsibilities

Own the development and execution of Coinbase's social marketing strategy, setting clear KPIs for success, and managing external vendors and internal stakeholders to engage core audiences—the crypto curious and the crypto forwards.
Lead audience mapping, targeting, and paid media plans to execute social strategies and key campaigns.
Accelerate growth in social followings and engagement rates across all channels.
Establish best practices for cross-functional collaboration with Product, Communications, Policy, and Brand teams to articulate Coinbase's point of difference.
Drive reporting and insights through data-driven measurements.
Operationalize the social media strategy, including calendar ownership, budget management, reporting, and cross-functional partnerships.
Coordinate with Executive Leadership during crises or emergencies and advise on urgent communications.
Manage a team of social strategists and content managers to execute the social strategy effectively.

Requirements

12+ years of experience driving social marketing in fast-paced, highly innovative, dynamic environments, with a preference for both in-house and agency experience.
5+ years of experience leading social marketing teams.
Proven ability to articulate strategy and gain stakeholder buy-in, and to develop engaging, repeatable content formats.
Deep understanding of brand and social metrics and their connection to business objectives.
Strong analytical skills with the ability to leverage data to influence leadership.
Ability to guide team members from strategy through execution and measurement.
Experience building trusting relationships with executive stakeholders and acting as a trusted advisor in urgent situations.

Nice to Have

Experience in Tech or Finance.
Experience in Brand Marketing, Advertising, or Communications.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

Target annual salary range of $253,895—$298,700 USD.
Target bonus and equity components.
Benefits including medical, dental, vision, and 401(k).
Fully supported in-person participation with multiple team and company offsites annually.

Working at Coinbase

Coinbase's work culture is intense and collaborative, emphasizing excellence, feedback, and working on challenging problems. The environment values building the future of finance with high-caliber colleagues, fostering connection through in-person events, and maintaining a remote-friendly but not remote-only approach.

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