Director of Social Media Strategy

Tuskegee University

Tuskegee, AL

Full Time

Director

13 days ago

Job Description

About the Role

The Director of Social Media Strategy will develop and execute a comprehensive social media strategy that aligns with Tuskegee University's strategic goals, objectives, and overall messaging. This role involves overseeing social media projects, analyzing performance metrics and sentiment, and driving engagement across various platforms. Reporting to the Vice President of Strategic Communications, the position aims to enhance the university's social media reach and effectiveness through a results-oriented social media plan and global storytelling approach.

Key Responsibilities

Create and lead social media campaigns from concept to execution
Develop and maintain social media guidelines for all university branded social media accounts
Implement social media strategies across platforms that are aligned with the university's storytelling strategy (LinkedIn, Facebook, Instagram, YouTube)
Set quantitative and qualitative measurable goals, and analyze and report on performance, routinely identifying insights to optimize reach and engagement
Develop and post high-quality written content and multimedia content, including videos and infographics, tailored for various social media platforms
Develop content calendars featuring relevant holidays, organic campaign strategies, and social media initiatives in collaboration with the university's communication planning and messaging
Support media relations efforts, including social media, for all coordinated messaging
Perform other duties as assigned

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field
Minimum of eight years of experience
Experience as a digital content creator, with a portfolio showcasing a range of content types
Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in-platform analytics on Facebook, Twitter, Instagram and LinkedIn
Experience working with executive leadership to develop their social presence through strategy creation, content development, posting, and monitoring
Proficiency in video editing for social media platforms
Excellent project management, organizational, diplomacy, interpersonal, analytical and critical thinking skills
Excellent written and verbal communication skills
Proficiency in creating editorial calendars for multiple social media channels and scheduling content
Ability to work after hours and weekends as required

Nice to Have

Certification in social media content creation and strategy or digital storytelling

Qualifications

Bachelor's degree in a related field
Minimum of eight years of relevant experience

Working at Tuskegee University

The role is within Tuskegee University, which values strategic communication, storytelling, and engagement through innovative social media practices. The position supports a collaborative environment with a focus on strategic growth and effective messaging.

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