Director of Technical SEO

About the Role

Key Responsibilities

• Own and evolve the technical SEO strategy for IGN Entertainment's global portfolio of brands.
• Identify and prioritize opportunities to improve crawl efficiency, indexing, internal linking, and structured data across millions of URLs.
• Collaborate closely with engineering and product teams to scope, advocate for, and deliver high-impact SEO improvements.
• Serve as the primary liaison between SEO and product/engineering organizations, translating business needs into technical requirements.
• Drive SEO testing and experimentation in collaboration with analytics teams, using statistically sound methodologies.
• Work with analytics and data science to monitor site health, build dashboards, and uncover actionable insights using platforms like BigQuery, Looker, and Google Search Console.
• Develop or oversee development of internal tools to support scalable SEO workflows.
• Stay ahead of emerging search trends (AI-driven results, shopping experiences, etc.) and identify risks and opportunities proactively.
• Partner with editorial and content teams to inform scalable content strategies rooted in keyword data and search behavior.

Requirements

• 8+ years of experience in technical SEO, with a proven track record of driving growth for large-scale, content-rich websites (1M+ indexed pages).
• Experience leading SEO for e-commerce or transactional platforms, with familiarity around product detail pages, category pages, merchant feeds, and Google Shopping.
• Strong experience collaborating directly with engineering and product organizations, ideally in an Agile environment.
• Advanced proficiency in SQL; experience with Python for scripting, data analysis, or workflow automation is a plus.
• Deep knowledge of how search engines crawl, render, and index modern web applications, including JS-heavy or headless CMS architectures.
• Hands-on experience with structured data (Schema.org), canonicalization, pagination, hreflang, and other SEO fundamentals.
• Comfortable analyzing large datasets using platforms like BigQuery, Snowflake, or similar.
• Experience building dashboards and monitoring tools in Looker Studio, Sheets + Apps Script, or other BI tools.
• Familiarity with SEO experimentation, A/B testing, and statistical significance (p-values, confidence intervals, etc.)
• Detail-oriented, proactive, and comfortable navigating ambiguity in a fast-moving environment.
• Excellent communication skills with the ability to advocate for SEO priorities with technical and non-technical stakeholders.

Nice to Have

• Experience with JavaScript, SEO scripting, and AI-driven search trends.
• Experience with Looker Studio, Sheets + Apps Script, or similar BI tools.
• Experience with data analysis skills and tools like Snowflake, BigQuery.
• Knowledge of Agile methodologies.

Qualifications

• Experience leading SEO for large-scale, content-rich websites with over 1 million indexed pages.
• Experience in e-commerce or transactional platforms, familiar with product detail pages, category pages, and merchant feeds.
• Proficiency in SQL and experience with Python is a plus.
• Deep understanding of search engine crawling, rendering, and indexing of modern web applications.

Benefits & Perks

• Medical, dental, and vision insurance.
• Life and disability insurance.
• Flexible Spending accounts.
• 401(k) with company match.
• Employee Stock Purchase Plan.
• Pregnancy and Parental leave.
• Family Planning Support via Maven.
• Flexible Time Off and Volunteer Time Off.
• Fitness Reimbursement.
• Employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events.
• Work schedule flexibility, including remote options for most applicants.