Director of Technical SEO

About the Role

Key Responsibilities

• Own and evolve the technical SEO strategy for IGN Entertainment's global portfolio of brands. Identify and prioritize opportunities to improve crawl efficiency, indexing, internal linking, and structured data across millions of URLs.
• Collaborate closely with engineering and product teams to scope, advocate for, and deliver high-impact SEO improvements.
• Serve as the primary liaison between SEO and product/engineering organizations, translating business needs into technical requirements.
• Drive SEO testing and experimentation in collaboration with analytics teams, using statistically sound methodologies.
• Work with analytics and data science to monitor site health, build dashboards, and uncover actionable insights using platforms like BigQuery, Looker, and Google Search Console.
• Develop or oversee development of internal tools to support scalable SEO workflows.
• Stay ahead of emerging search trends (AI-driven results, shopping experiences, etc.) and identify risks and opportunities proactively.
• Partner with editorial and content teams to inform scalable content strategies rooted in keyword data and search behavior.

Requirements

• 8+ years of experience in technical SEO, with a proven track record of driving growth for large-scale, content-rich websites (1M+ indexed pages).
• Experience leading SEO for e-commerce or transactional platforms, with familiarity around product detail pages, category pages, merchant feeds, and Google Shopping.
• Strong experience collaborating directly with engineering and product organizations, ideally in an Agile environment.
• Advanced proficiency in SQL; experience with Python for scripting, data analysis, or workflow automation is a plus.
• Deep knowledge of how search engines crawl, render, and index modern web applications, including JS-heavy or headless CMS architectures.
• Hands-on experience with structured data (Schema.org), canonicalization, pagination, hreflang, and other SEO fundamentals.
• Comfortable analyzing large datasets using platforms like BigQuery, Snowflake, or similar. Experience building dashboards and monitoring tools in Looker Studio, Sheets + Apps Script, or other BI tools.
• Familiarity with SEO experimentation, A/B testing, and statistical significance (p-values, confidence intervals, etc.)
• Detail-oriented, proactive, and comfortable navigating ambiguity in a fast-moving environment.
• Excellent communication skills with the ability to advocate for SEO priorities with technical and non-technical stakeholders.

Nice to Have

• Experience with Python for scripting, data analysis, or workflow automation.
• Experience with Snowflake or similar large dataset platforms.
• Knowledge of emerging search trends such as AI-driven results and shopping experiences.

Qualifications

• 8+ years of experience in technical SEO.
• Proven track record of driving growth for large-scale, content-rich websites with over 1 million indexed pages.
• Experience leading SEO for e-commerce or transactional platforms.

Benefits & Perks

• Competitive salary ranging from $130,000 to $155,000 plus incentive compensation.
• Robust health and wellness benefits including medical, dental, vision, life, and disability insurance.
• Flexible Spending accounts, 401(k) with company match, Employee Stock Purchase Plan.
• Pregnancy and Parental leave, Family Planning Support via Maven.
• Flexible Time Off, Volunteer Time Off, Fitness Reimbursement.
• Employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events.